What Is Demand and Expand 2026

Demand and Expand is a two-day B2B marketing conference in San Francisco built specifically for demand generation, marketing operations, customer marketing, and revenue operations practitioners. The 2026 edition runs May 19-20 at City View at Metreon, with 600+ attendees expected, per the organizer. A CMO Executive Summit for VP+ marketing leaders runs on May 18, the day before the main conference.

• Dates: May 19–20, 2026 (CMO Summit: May 18)
• Location: City View at Metreon, 135 4th Street, San Francisco, CA
• Attendance: 600+ B2B marketers (per organizer)
• Industry: B2B Marketing, Demand Generation, Revenue Operations
• Format: In-person
• Registration: Official site

The conference is organized across three parallel tracks on Day 1 (Demand, PLG/GTM, and GTM Ops) and two tracks on Day 2 (Expand and GTM Ops), covering ABM, pipeline attribution, AEO and GEO tactics, marketing operations, product-led growth, customer marketing, and upsell and cross-sell strategy.

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Who's Coming to Demand and Expand 2026

The attendee base is practitioners: demand gen managers and directors, marketing operations leads, revenue operations professionals, growth marketers, and customer marketing teams at B2B SaaS companies. The crowd skews toward director and VP level, with the CMO Summit drawing the most senior executives on May 18.

Vendelux has confirmed and predicted attendee data for Demand and Expand 2026. Request a Demo to see which B2B marketing teams are planning to attend.

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Who Will Be Speaking at Demand and Expand 2026

Speakers come from B2B technology companies and cover operational marketing, demand gen strategy, revenue ops, and customer expansion programs.

1. Katrina Wong, CMO, New Relic
2. Ashley Faus, Head of Lifecycle Marketing Portfolio, Atlassian
3. Jeff Canada, Marketing Operations Lead, OpenAI
4. Craig Rosenberg, Chief Platform Officer, ScaleVP
5. Nani Shaffer, VP of Demand Generation, Invoca
6. Sara Steffen, Senior Director Customer Marketing, Databricks
7. Kevin Lau, VP Global Customer Marketing, Freshworks
8. Karishma Rajaratnam, Product Marketing Lead, Clay
9. Justin Sharaf, Senior Director Marketing Strategy Operations and Analytics, Amplitude
10. Guy Yalif, Chief Evangelist, Webflow

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Who Will Be Sponsoring Demand and Expand 2026

Sponsors include B2B marketing technology companies across revenue operations, lifecycle marketing, and attribution. Confirmed sponsors include:

• Inflection
• Common Room
• Sendoso
• DreamData
• Openprise
• OpenSense
• Docket
• MarketingOps.com
• Vector

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Demand and Expand 2026 Agenda

Day 1 (May 19) runs three parallel tracks. Day 2 (May 20) runs two parallel tracks. Key sessions include:

1. AI-Assisted ABM, Demand Track, Day 1
2. Attribution in Practice, Demand Track, Day 1
3. AEO and GEO for Demand Generation, Demand Track, Day 1
4. PLG Marketing and Product Onboarding, PLG/GTM Track, Day 1
5. Marketing Operations Best Practices, GTM Ops Track, Day 1
6. Customer Marketing and Upsell Programs, Expand Track, Day 2
7. Lifecycle Marketing for Retention, Expand Track, Day 2
8. Revenue Operations: Aligning Marketing and Sales, GTM Ops Track, Day 2

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Frequently Asked Questions About Demand and Expand 2026

When and where is Demand and Expand 2026?

Demand and Expand 2026 runs May 19-20, 2026 at City View at Metreon, 135 4th Street, 4th Floor, San Francisco, California. A CMO Executive Summit also takes place on May 18.

How do I register for Demand and Expand 2026?

Registration is available at demandandexpand.com. The event uses Luma for ticketing.

How much does Demand and Expand 2026 cost?

Ticket pricing is not publicly listed on the event website. Visit demandandexpand.com for current pricing and registration details.

Is Demand and Expand 2026 available virtually or online?

No. Demand and Expand 2026 is an in-person event at City View at Metreon in San Francisco.

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Who attends Demand and Expand 2026?

Demand and Expand draws 600+ B2B marketers and marketing leaders, per the organizer. The audience spans demand generation, marketing operations, revenue operations, product-led growth, customer marketing, and lifecycle marketing practitioners at B2B technology companies.

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Why You Should Attend Demand and Expand 2026

Demand and Expand is focused on the people doing the work in B2B marketing, not just those setting strategy. The track structure lets practitioners go deep on the specific problems they are solving, whether that is attribution, ABM execution, marketing ops tooling, or customer expansion programs.

If your event calendar also includes Forrester B2B Summit North America 2026 or SaaStock USA 2026, Vendelux has attendee data for those events as well. Get the Data to coordinate your outreach across B2B marketing and SaaS events this spring.

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Demand and Expand 2026 Registration and Tickets

Register at demandandexpand.com. Pricing is not publicly listed. Hotel accommodations are available at the San Francisco Marriott Marquis, with rooms starting at $339 per night (reservation deadline was April 26, 2026).

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