Privacy policy

‍

At Lensmor ("Lensmor", "we", "us"), we take your privacy seriously. Lensmor is built to help you track competitors and make better decisions, not to track you.

By using or accessing our Services (including our Web Dashboard, API, and MCP Servers), you acknowledge that you accept the practices and policies outlined below.

1. What this Privacy Policy Covers

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services.

• "Personal Data" means any information that identifies or relates to a particular individual.
• "Competitor Data" refers to the public information of third-party companies you instruct us to monitor. While this data is public, your choice of whom to monitor is treated as confidential configuration data.

2. Personal Data We Collect

We collect data to provide actionable insights and alerts.

A. Data You Provide directly

• Account Information: Email address, password (hashed), and full name when you register.
• Workspace Data: Information about your organization, team members you invite, and your role.
• Tracking Configuration: The URLs and names of competitors you input into Lensmor. We treat "Who you are tracking" as your private business logic.
• Billing Information: We use a third-party payment processor (e.g., Stripe). We do not store your full credit card details. We only retain the last 4 digits and billing address for invoicing.

‍

B. Data Collected Automatically (API & Usage)

• API & MCP Logs: When you use Lensmor via API or Model Context Protocol (MCP), we log the query timestamp, endpoint, metadata of the request, and the response status for debugging, security, and rate-limiting purposes.
• Device & Connection Information: IP address, browser type, and operating system.
• Cookies & Tracking: We use cookies to maintain your login session and analyze platform performance (e.g., via Posthog or Google Analytics).

‍

3. How We Use Your Data

We do not sell your personal data. We use it strictly to:

1. Provide the Service:
   • Crawl and analyze the competitor URLs you provided.
   • Send Real-time Alerts (via Email, Slack, or Webhook) when we detect changes.
   • Generate Action Plans and Insights using our AI models.
2. Improve Lensmor:
   • Analyze usage patterns to decide which features (e.g., A/B Test Detection) need improvement.
   • Train our internal models on aggregated and anonymized data to improve alert accuracy (e.g., distinguishing between a "High Priority" price change and a minor CSS fix).
3. Security & Compliance:
   • Detect abnormal API usage or potential abuse (e.g., DDoS attacks).
   • Comply with legal obligations.

4. How We Share Your Data

We share data only when necessary to provide the service:

• Service Providers (Sub-processors):
  • Cloud Infrastructure: e.g., AWS/Vercel (for hosting).
  • AI Providers: We may send anonymized snippets of competitor content to LLM providers (e.g., OpenAI, Anthropic) to generate summaries and action plans. We do not send your Personal Data (Name, Email) to these AI models.
  • Notification Services: e.g., Resend/SendGrid (for sending alert emails).
• Business Transfers: If Lensmor is acquired, user data would be one of the transferred assets, but will remain subject to this policy.
• Legal Requirements: If required by a subpoena or court order.

5. Data Security

We use enterprise-grade security measures:

• Encryption: Data is encrypted in transit (TLS 1.2/1.3) and at rest (AES-256).
• API Security: API Tokens and MCP credentials should be treated like passwords. You are responsible for keeping them secure.
• Access Control: Internal access to user data is strictly limited to employees who need it to provide support or fix bugs.

6. Your Rights (GDPR & CCPA)

Regardless of where you live, we give you these rights:

• Access & Portability: You can export your list of competitors and alert history via our API.
• Correction: You can update your profile and workspace settings at any time.
• Deletion: You can delete your account. Upon deletion, we will remove your Personal Data and Tracking Configurations from our active database. Note: Aggregated insights derived from public competitor data may remain.

7. Changes to this Policy

We may update this policy as Lensmor evolves (e.g., adding new AI features). We will notify you via email or a dashboard notice for any material changes.

8. Contact Us

If you have questions about this policy or Lensmor's data practices, please contact us at: hello@lensmor.com