Last verified September 25, 2026. AWS re:Invent 2026 runs November 30–December 4 across multiple Las Vegas venues. This guide is for exhibitors, sponsors, partners, and B2B teams planning useful conversations before and during the show. Check the official AWS event site for changes to the program.
AWS re:Invent 2026 at a glance
- Dates: November 30–December 4, 2026. Badge pickup and kickoff activities begin Sunday, November 29.
- Location: Caesars Forum, Caesars Palace, Encore, MGM Grand, The Venetian, and Wynn in Las Vegas, Nevada.
- Registration: Open. A full conference pass is $2,499; AWS offers 10% off when 10 or more passes are purchased together. Early bird pricing ended August 25.
- Program: AWS plans more than 2,200 sessions. More than 1,200 were listed in the live event catalog at the time of this update; AWS is adding sessions.
- Expo: The Venetian hosts sponsor booths, demonstrations, and partner meetings. The official sponsor and Expo information is now available.
You can explore AWS re:Invent 2026 in Lensmor to research the event, review available exhibitor and attendee signals, and build a shortlist of relevant companies. Lensmor's signals are research context, not proof that every person has registered for the conference.
What is AWS re:Invent?
AWS re:Invent is Amazon Web Services' annual cloud and AI conference. Its program combines keynotes, technical sessions, workshops, hands-on labs, partner demonstrations, and networking. For exhibitors and sponsors, the opportunity is to turn that broad audience into focused meetings with buyers, practitioners, and partners who fit a specific use case.
Who should use this guide?
It is most useful for cloud software vendors, AWS Partners, cybersecurity and data companies, consultancies, and event teams that need to decide whom to meet and what to demonstrate. Start with one or two concrete outcomes—qualified meetings, partner introductions, product feedback, or pipeline progression—then choose sessions and Expo time around them. If your priority is learning rather than exhibiting, the official agenda and session catalog are the best starting points.
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2026 agenda and keynotes
The official high-level agenda is published, and the event catalog is live. AWS plans more than 2,200 sessions across cloud architecture, AI, security, migration, and developer productivity; more than 1,200 sessions were visible when this guide was updated. Use the catalog to favorite sessions and confirm times, because AWS continues to add content.
Sessions begin Monday, November 30. The opening keynote with AWS CEO Matt Garman is scheduled for Tuesday, December 1, 8:30–10:30 a.m. at The Venetian and online. Other keynotes and session details should be checked in the live agenda as the event approaches. The Expo welcome reception is scheduled for Monday, November 30, 4–7 p.m.; regular Expo hours are Tuesday and Wednesday, 10 a.m.–6 p.m., and Thursday, 10 a.m.–4 p.m. All times are Las Vegas local time, and the organizer may change them.
Sponsors, exhibitors, and the Expo
Explore the AWS Re:Invent 2026 exhibitor and attendee overview to review available event data as you build your account shortlist.
AWS now publishes 2026 Expo information and a sponsor directory. The Expo is at The Venetian, with partner booths, live demonstrations, and meeting opportunities. Review the current directory before planning outreach or booth visits; sponsor participation, booth assignments, and the final floor plan can change.
For a B2B exhibitor, a large Expo is easier to navigate when you group target accounts by use case. Separate potential customers, technology partners, and competitors. For each priority company, record why it fits, which role you want to meet, the question you will ask, and the next step you hope to agree on. Use the AWS re:Invent 2026 event profile in Lensmor to review available company and people signals while you build that list. Verify participation and contact relevance before outreach.
Registration and ticket pricing
Registration is open. AWS lists the full conference pass at $2,499. Early bird pricing ended August 25, 2026. A purchase of 10 or more passes in one transaction qualifies for a 10% group discount, subject to AWS terms. See the official pricing page before purchasing because offers and terms can change.
AWS says keynotes and select live programming will be streamed free; livestream registration is expected later in 2026. A virtual stream is useful for learning, but teams planning in-person meetings should budget for travel and allow enough time between the conference's multiple venues. Check the official FAQ for registration, refund, hotel, and access details.
How to prepare for the show as an exhibitor
- Set a measurable goal. Choose a meeting, partnership, product-feedback, or pipeline outcome. Define what would make a conversation qualified before scheduling it.
- Build a focused account list. Start with companies that match your customer profile, then check the sponsor directory and available event signals. Avoid treating every attendee signal as confirmed registration.
- Match the message to the person. An architect may care about deployment and security; a business leader may care about costs, risk, and speed. Prepare a short demo and two proof points for each audience.
- Invite contacts before arrival. Offer a specific reason to meet, a short time slot, and a location. Leave buffer time for travel between venues. Do not make your meeting plan depend solely on walk-up booth traffic.
- Use the live program. Save relevant sessions in the AWS catalog, note conflicts with booth coverage, and recheck the agenda near departure. Have one person own each meeting and follow-up.
- Close the loop after the event. Record the company, person, use case, evidence, agreed next action, and owner. Send a relevant follow-up while the conversation is fresh.
Frequently asked questions
When and where is AWS re:Invent 2026?
November 30–December 4, 2026, across Caesars Forum, Caesars Palace, Encore, MGM Grand, The Venetian, and Wynn in Las Vegas. Badge pickup and kickoff activities are also scheduled for Sunday, November 29.
Is AWS re:Invent 2026 registration open?
Yes. AWS is accepting registration. The published full conference pass price is $2,499; see the official pricing page for current terms.
Is the 2026 session catalog available?
Yes. The catalog and high-level agenda are live, and AWS is adding sessions. Check the organizer's site for the latest schedule before making travel or meeting plans.
Where can I research companies connected with this event?
Use AWS's official sponsor and Expo information for organizer-published participation. You can also review the AWS re:Invent 2026 listing in Lensmor for available exhibitor and attendee signals. Lensmor's people signals should be treated as research leads, not organizer-confirmed attendance.
Sources checked September 25, 2026: AWS event overview, agenda, pricing, and Expo.
Shirley An
Shirley An is a Growth Marketing specialist at Lensmor, writing about trade shows, event prospecting, and B2B growth. Lensmor helps teams identify ICP-matched exhibitors and likely attendees, and find verified decision-maker contacts for outreach before the event.
