Who Is Attending

Shoptalk Europe 2026 draws from every segment of the retail ecosystem with a deliberately broad definition of "retail." The attendee mix includes senior leaders from some of Europe's most recognizable brands and retailers.

Recently registered companies include:

• Mango
• Decathlon
• Marks & Spencer
• Carrefour
• Sephora
• JD Sports
• Zalando
• Arc'teryx
• AllSaints
• COS
• Wayfair
• Kraft Heinz
• Vuori
• De'Longhi Group
• Vestiaire Collective
• Rohlik Group
• Coop Danmark

70% of retailers and consumer brands who attended in 2025 were brand new to the event — a signal of the conference's growing reach across European markets.

As Tim Steiner, Co-Founder & CEO of Ocado, put it: "The industry needs Shoptalk Europe. It's good to see people you know, meet new people and learn about what some of the best people in the industry are doing, and meet new suppliers who can supply great solutions."

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Sponsors & Exhibitors

Shoptalk Europe's exhibitor and sponsor community spans the full retail technology stack, from foundational commerce infrastructure to specialized AI-powered point solutions. The 2026 edition features hundreds of sponsors and exhibitors across five sponsorship levels.

Notable sponsors and exhibitors include:

• Google Cloud
• Shopify
• Mastercard
• Accenture
• Adyen
• Criteo
• Publicis Sapient
• commercetools
• Bloomreach
• Algolia
• Contentsquare
• Mirakl
• Manhattan Associates
• Blue Yonder
• Bazaarvoice
• Braze
• Klaviyo
• Optimizely
• Rokt
• LiveRamp
• Walmart Marketplace
• Instacart
• PwC Germany
• HSBC Innovation Banking

Key exhibitor categories on the show floor include:

• Commerce platforms and infrastructure
• AI and machine learning solutions
• Retail media and advertising technology
• Payments and fintech
• Supply chain and logistics
• Personalization and customer experience
• Analytics, data, and measurement
• Sustainability and circular commerce

Explore the full exhibitor list and plan your meetings in advance on Lensmor — filter by industry, company size, and product category to build your target list before you arrive.

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Speaker Lineup & Keynotes

Shoptalk Europe 2026 features 200+ game-changing speakers across main stage and breakout programming, spanning brand founders, retail executives, and technology leaders.

Confirmed speakers include:

• Stuart Haselden — CEO, Sephora
• David Schröder — Co-CEO, Zalando
• Fiona Tan — Chief Technology Officer, Wayfair
• Ashley Kechter — Global President, Vuori
• Karen Owen — Global Chief Marketing Officer, Kraft Heinz
• Olin Novák — CEO, Rohlik Group
• Thor Skov Jørgensen — CEO, Coop Danmark
• Alexis Rollier — CEO, International, Arc'teryx
• Bastian Siebers — CEO, flaconi
• Dimas Gimeno — Executive Chair & Founder
• Julia Bösch — Co-CEO
• Bernard Osta — Global Chief Operating Officer
• Aparna Sundaresh — Chief Growth Officer, European & Pacific Developed Markets
• Nadine Graf — Chief Technology Officer
• David Wilkinson — President, EMEA, UK&I & Emerging Markets
• Daniel Gomez — Digital, Innovation & Transformation Executive Director

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Full Agenda & Featured Events

The three-day agenda at Shoptalk Europe 2026 runs from June 9 to June 11, with sessions organized around several major themes reflecting the current forces reshaping European retail.

Core agenda themes include:

• AI Commerce — Practical applications of artificial intelligence across the retail value chain
• AI-Driven Transformation — How retailers are restructuring operations around AI capabilities
• Agentic Commerce: What's Here, Real, and Next? — The emerging wave of autonomous AI agents in retail
• AI Powering Operational Excellence — Deploying AI for demand forecasting, inventory optimization, and supply chain efficiency
• AI Tools Shaping the Future of Marketing — From personalization engines to generative content at scale
• Building a Data-Enabled Business for AI-Readiness — Laying the data foundation for AI adoption
• Brands Unfiltered on Retail Media — How brands are navigating spend across fragmented retail media networks
• Brand Storytelling: Messaging that Moves — Creating resonant brand narratives in a noisy landscape
• Digital Commerce Growth — Scaling online and omnichannel operations across European markets
• Emerging Retail Tech — Scouting the next wave of innovation from startups and disruptors
• European Retail's Macro Pressures — Navigating economic, regulatory, and competitive challenges unique to the region
• Creating Multi-Sensory Moments in Retail — Reimagining physical retail as an experience-driven channel
• Emotionally Engaging Retail — Building customer connections that go beyond transactions

Beyond the main stage:

• Meetup Program — Shoptalk's proprietary algorithm-matched meeting system facilitates thousands of 15-minute, one-on-one meetings. Configure your preferences early for the best results.
• Shopwalks — Curated retail tours through Barcelona's most innovative store concepts
• Shoptalk Kids — Dedicated programming for attendees traveling with families
• Disrupt Retail — A startup-focused track with pitch sessions and curated demo opportunities for early-stage companies

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Registration & Ticket Pricing

Shoptalk Europe 2026 offers several ticket tiers based on your role in the ecosystem:

• Retailers and Consumer Brands — FREE (90% sold out). Total value: €1,250. Includes up to €750 travel and accommodation reimbursement. Qualified retail and brand executives attend at no cost through Shoptalk's hosted buyer program.
• Solution Providers, Analysts, and Consultants — Standard rate: €3,850 (early-bird savings of 17% currently available). Full access to meetings, content, show floor, and networking.
• Investors — Standard rate: €2,750 (early-bird savings of 15% currently available).
• Startups — Standard rate: €1,800 (early-bird savings of 14% currently available). Exclusive pricing for companies founded in the past 5 years with less than $€10 million in funding.
• Press — Complimentary access for credentialed media.

Register early to lock in discounted rates. Visit the official Shoptalk Europe website for current pricing and availability.

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Frequently Asked Questions

How does Shoptalk Europe differ from the US-based Shoptalk conference?

Shoptalk's US editions (Spring in Las Vegas, Fall) focus on the North American market, while Shoptalk Europe is purpose-built for the European retail landscape. The speaker lineup, attendee base, and session content reflect European market dynamics — from EMEA-specific regulatory environments and consumer trends to the distinct competitive landscape of European retail. The two events are complementary but serve different strategic priorities and geographies.

How does Shoptalk Europe differ from the NRF Big Show?

NRF Big Show (held each January in New York) is larger and skews toward in-store retail operations and enterprise supply chain. Shoptalk Europe is more focused on digital commerce, technology-driven transformation, and the intersection of physical and digital retail. Shoptalk Europe also attracts a higher concentration of emerging brands, D2C companies, and European-headquartered retailers.

Is Shoptalk Europe relevant if my company is not in retail?

If your company sells technology, services, or data to retailers, brands, or consumer companies, Shoptalk Europe is highly relevant. The conference is a concentrated buyer-seller environment for the retail technology ecosystem, and the Meetup program is specifically designed to connect solution providers with decision-makers. Many logistics, payments, and marketing technology companies treat Shoptalk Europe as their single highest-value conference investment.

How does the Meetup program work?

Shoptalk's Meetup system is opt-in and requires advance configuration. You submit meeting preferences, the algorithm arranges matched meetings, and you receive your schedule before the event. Meetings are 15 minutes, table-based, and efficiently run. Companies that arrive with a configured Meetup list consistently report significantly higher ROI than those who do not. Configure your preferences as early as the portal opens — the algorithm's match quality degrades as the schedule fills.

What should I do before arriving to maximize value?

Configure your Meetup preferences early. Review the speaker list and flag sessions in the Shoptalk app. Research the companies you want to meet with in advance — having specific, informed questions makes conversations significantly more productive. Tools like Lensmor help you research exhibitors before arriving, so you can filter by industry, company size, and product category to build a target list.

How do I get to Fira Gran Via in Barcelona?

Barcelona-El Prat Airport (BCN) is served by virtually every major European carrier with direct service from hundreds of cities. Fira Gran Via is approximately 10 km from the airport — roughly a 15-20 minute drive. The venue is also accessible via Metro Line 9 Sud (Fira station) and local bus services. Book accommodation at least 60-90 days ahead, as hotel rates in the Fira Gran Via area increase during major conference weeks.

Can retailers and consumer brands really attend for free?

Yes. Shoptalk Europe operates a hosted buyer program for qualified retail and consumer brand executives. Accepted participants receive complimentary admission (valued at €1,250) plus up to €750 in travel and accommodation reimbursement. The program is highly competitive — 90% of slots for 2026 are already sold out — so apply early.

Is Shoptalk Europe worth attending as a solo attendee?

For founders, independent consultants, or executives exploring new opportunities, Shoptalk Europe can deliver substantial ROI even without institutional backing. The Meetup program works for individuals as well as companies, and the networking density across three days in Barcelona is exceptional. Evaluate whether your specific goals align with the attendee profile and content tracks before committing.