Every June, the Pro AV industry converges on Las Vegas for InfoComm — the event that sets the agenda for professional audio, video, collaboration, and digital signage technology for the year ahead. If your company sells to enterprise IT buyers, AV integrators, corporate communications teams, or facility managers, InfoComm 2026 is where the decision-makers you want to meet are spending three days.
This guide is built for B2B sales and marketing teams preparing to attend or exhibit at InfoComm 2026. It covers who shows up, which companies are exhibiting, what technology is driving the conversation on the show floor, and how to turn a crowded convention hall into a structured prospecting operation.
InfoComm 2026: Fast Facts
InfoComm is organized by AVIXA, the global trade association for the Pro AV industry, and it's the largest Pro AV trade show in North America. Nearly half of all attendees carry active budget authority for new products and services — which makes this one of the most commercially dense trade shows on the B2B calendar.
Who Attends InfoComm 2026
Understanding the audience composition is the foundation of a useful prospecting strategy. InfoComm draws a specific mix of roles that rarely appear together at general tech conferences.
System integrators are the largest attendee segment. These are the companies that design, install, and maintain AV systems for corporate offices, universities, hospitality venues, and government facilities. They attend InfoComm to evaluate new product lines, meet manufacturer reps, and get certified on new equipment. If your company sells components, software, or services that integrators pass through to end clients, this is your primary buyer segment.
Corporate IT and AV managers represent the end-user buyer — the people who ultimately approve purchase orders. These attendees come with real budget and real timelines. They evaluate which integrators and vendors to put on their approved lists for the year. Getting a product demo in front of this segment at InfoComm can compress a six-month procurement cycle.
AV consultants and designers influence specifications without making direct purchases. A consultant who specifies your product in a corporate headquarters design effectively mandates the purchase for every integrator who bids the project. This segment is small but high-leverage.
Higher education technology officers attend in significant numbers because universities run some of the most complex AV environments outside broadcast — lecture halls, distance learning infrastructure, stadium scoreboards, and campus-wide digital signage. Longer procurement cycles, but large deal sizes.
Broadcast and production professionals represent a growing segment as the line between broadcast-quality AV and enterprise AV continues to blur. IP-based video production, remote collaboration infrastructure, and live streaming technology all overlap with traditional Pro AV categories at InfoComm.
5 Tech Trends Defining InfoComm 2026
The show floor doesn't just display existing products — it reveals where the industry is heading. These five trends will dominate the conversation at InfoComm 2026.
1. AV over IP at Scale
The shift from dedicated AV hardware to IP-based signal distribution is no longer an emerging trend — it's the new baseline. At InfoComm 2026, the conversation moves from "should we go AV over IP" to "which IP architecture, and how do we manage it at enterprise scale." Dante (Audinate), SDVoE, and IPMX are competing frameworks, each with a significant exhibitor ecosystem. Companies with network management expertise are finding a new market in AV infrastructure.
2. AI-Driven Collaboration Technology
AI is reshaping the conferencing and collaboration segment faster than any other area of Pro AV. Camera auto-framing that tracks active speakers, transcription and translation baked into room systems, and AI-generated meeting summaries delivered to the CRM — these are shipping products, not roadmap promises. Crestron, Yealink, Neat, and a cohort of software-first challengers will be demonstrating AI-enhanced room systems that promise to reduce IT support burden while improving meeting quality.
3. Direct View LED Displacing Projection
Large-format projection is losing ground to direct view LED in corporate boardrooms, auditoriums, and higher education spaces. The price per square foot of DVLED has dropped enough to be competitive for installations under 200 inches diagonal — a threshold that covers the majority of commercial AV projects. Samsung, LG, Sony, Leyard, and Planar will each have significant DVLED presences at InfoComm 2026.
4. Unified Communications Platform Integration
The enterprise is not returning to purpose-built video conferencing hardware. Microsoft Teams Rooms, Zoom Rooms, and Google Meet hardware have become the default specification for new builds, and the hardware ecosystem has responded. At InfoComm 2026, the interesting question is no longer "does this work with Teams" — it's which hardware vendors have built deep enough integrations to earn Microsoft or Zoom certification and the sales channel advantages that come with it.
5. Sustainability and Energy Efficiency
Facility managers and corporate sustainability teams are increasingly involved in AV procurement decisions. Power consumption data, recyclability specifications, and manufacturer take-back programs are becoming table stakes for enterprise RFPs. Expect exhibitors to compete on sustainability credentials alongside performance specs — particularly in the digital signage and large display categories where power draw is significant.
Key Exhibitor Categories and Who to Watch
InfoComm 2026's 800+ exhibitors organize into distinct product categories. Here's how the show floor breaks down and which companies anchor each segment.
Audio Systems
The audio segment is the most established category at InfoComm, with a clear hierarchy of brands that system integrators have trusted for decades.
Shure (Headline Partner) leads with its Microflex Advance conferencing microphone line, the MXA series for ceiling and table array applications, and IntelliMix DSP. Its headline partnership status at InfoComm 2026 signals a major product push — expect a large footprint and several announcements. Biamp, QSC, and Harman Professional (JBL, Crown, BSS, dbx) round out the tier-one installed audio exhibitors.
Sennheiser and Audio-Technica anchor the premium microphone segment, particularly for boardrooms, broadcast, and performing arts venues. Bose Professional focuses on the installed sound market for retail, hospitality, and corporate environments.
Displays and Large-Format Visualization
Samsung, LG, Sony, and Sharp NEC Display Solutions dominate the commercial display segment. In the specialized visualization tier, Barco leads for control rooms and simulation environments, while Leyard and Planar compete head-to-head in fine-pitch DVLED for corporate and enterprise applications.
Conferencing and Collaboration
Crestron, Extron, and AMX (Harman) form the traditional control system tier, each with deep integration capabilities and large installed bases in corporate and government environments. Yealink and Neat represent the next generation of AI-native room systems — both have grown aggressively by shipping with deep Teams and Zoom integrations as default rather than afterthought.
Poly (HP) and Logitech bring enterprise IT channel strength to the collaboration hardware segment, targeting IT buyers who prefer consolidated vendor relationships over specialist AV brands.
Digital Signage and Content Management
BrightSign, Stratacache, Four Winds Interactive (FWI), and Poppulo compete for the enterprise digital signage CMS market. This segment has consolidated significantly and the remaining players compete on content workflow, analytics, and integration depth rather than player hardware specs.
AV Networking and Infrastructure
Audinate (Dante) is the de facto standard for professional audio networking and will have a significant ecosystem presence at InfoComm — not just as an exhibitor, but as an embedded technology that dozens of other exhibitors will reference. ZeeVee, Haivision, and Exterity serve the IPTV and video distribution segment for large campuses and hospitality environments.
InfoComm 2026 Floor Plan: Where to Find What
InfoComm 2026 occupies the North and Central Halls of the Las Vegas Convention Center for the exhibit floor (June 17–19). Education sessions run throughout the show period in the West Hall.
Pro Tip: The Central Hall entrance is where Samsung, LG, and Sony typically anchor with large island booths — useful as navigation landmarks. Most AV networking and control system exhibitors cluster in the North Hall sections closest to the Central Hall connection.
The official floor plan publishes approximately 8–10 weeks before the show opens. For teams that want to pre-map target exhibitors before the floor plan is released, reverse-searching the exhibitor list by company name gives you booth numbers for scheduling pre-show meeting requests.
B2B Prospecting Strategy for InfoComm 2026
A 30,000-person trade show is not a prospecting environment by default — it becomes one only if you build your target list before the doors open.
Step 1: Build Your Target Exhibitor List
Start with the full InfoComm 2026 exhibitor list and filter by the account segments your team is targeting. If you sell to system integrators, filter for integrators. If you sell to AV manufacturers, filter for OEM-tier exhibitors. If you're targeting corporate end-users who send procurement teams, filter for attending companies rather than exhibitors.
Lensmor aggregates exhibitor data across major trade shows and lets you filter by company size, industry vertical, and geography — turning a raw list of 800 exhibitors into a shortlist of 40 that actually match your ICP.
Step 2: Research Each Target Before You Arrive
Cold introductions at booths are low-conversion. A rep who can say "I noticed your team just expanded your digital signage practice in the Southeast — we've been working with three integrators in Atlanta who ran into the same scaling challenge" has a significantly higher chance of booking a real conversation than one walking up blind with a business card.
For each target company on your shortlist: check recent job postings (signals where they're investing), review their current tech stack for integration fit, and identify the specific people likely attending. Pre-book a meeting request through InfoComm's official app if the target is also exhibiting.
Step 3: Map Your Coverage by Day
InfoComm exhibits run three days. Most experienced attendees structure coverage by hall section rather than trying to cross the entire floor each day — the LVCC is large enough that unplanned navigation wastes significant time.
Day 1 (June 17): Highest-priority targets, largest booths (less crowded in the morning) Day 2 (June 18): Mid-tier targets, follow-up conversations from Day 1 connections Day 3 (June 19): Wrap-up meetings, lower-priority targets, missed contacts from earlier days
Pro Tip: Book the highest-priority meetings in the first two hours of each morning. By mid-afternoon on Day 1, the major booths are running demos on loop and access to senior decision-makers becomes significantly harder.
Step 4: Enrich and Route Leads Before You Leave Las Vegas
The most common failure mode at InfoComm: leaving with a stack of badge scans and a vague plan to follow up "next week." By the time you're back in the office, the half-life of a warm trade show introduction is already declining fast.
Build the follow-up queue on the last evening of the show. Sort contacts by tier, assign each to the right account owner, and write the first follow-up message while the conversation is still fresh. For a systematic framework that converts event contacts into pipeline, see our guide on following up on trade show leads.
3 Pro Tips for InfoComm 2026
Pro Tip: Match your team's expertise to the audience segment. InfoComm has distinct buyer types — system integrators speak a different language than corporate IT managers, who think differently from AV consultants. The strongest booth teams have reps who can credibly engage each segment. Generalist pitches at a highly technical show get filtered out quickly.
Pro Tip: Use education sessions as soft prospecting. The 250+ education sessions and AVIXA certification programs in the West Hall draw the most technically senior practitioners in specific areas. Showing up at a session on AV-over-IP architecture or large venue audio design puts you in a room full of people actively building expertise in that domain — a very different conversation starter than a cold booth visit.
Pro Tip: Arrive with competitive analysis already done. InfoComm is the most concentrated place to observe competitor product positioning in Pro AV. Teams that arrive without a systematic plan for competitive intelligence gathering leave having watched demos but learned nothing structured. Build a simple capture template before you go: competitor name, booth number, key messaging, new products announced, pricing signals from conversation. See our pre-show competitor analysis template for a format that takes 20 minutes to complete per competitor.
What Lensmor Shows You Before InfoComm Opens
The official exhibitor list for InfoComm 2026 will publish on the AVIXA website several months before the show. What it won't give you: company size, tech stack, hiring signals, funding history, or the names of the specific people likely to be in each booth.
Lensmor's trade show intelligence aggregates enriched exhibitor profiles across InfoComm and 40+ other major B2B events — giving you the data layer that turns an 800-company list into a ranked, prioritized prospecting queue before you book your flights.
Start Free Trial — explore the InfoComm 2026 exhibitor database today.
Conclusion
InfoComm 2026 brings together Pro AV's buyers, integrators, and technology manufacturers in one place for three days. With 800+ exhibitors and 30,000 attendees carrying real purchasing authority, the show generates more qualified B2B pipeline opportunities per square foot than almost any other event on the technology calendar.
The teams that extract the most value are the ones who treat the three days on the show floor as the execution of a plan built weeks earlier — not as the starting point. Exhibitor research, targeted meeting scheduling, competitive intelligence planning, and a pre-built follow-up queue are what separate teams that return with leads from teams that return with business cards.
For teams preparing to attend or exhibit at other major industry events, see our NAB Show 2026 Exhibitor Intelligence Guide for a comparable deep-dive on the broadcast and media technology sector. To find the full list of major B2B trade shows worth covering, explore our event intelligence tools guide.
