Dreamforce 2026: Dates, Tickets, Agenda & Sponsors

Dreamforce 2026 Registration and Ticket Pricing

Salesforce currently lists the following Dreamforce 2026 options:

• Last-chance Full Conference pass: $1,899, saving $400 while supplies last
• Full-price Conference pass: $2,299
• Group registration: $999 per person for groups of three or more, while supplies last
• Salesforce+ online registration: Free access to selected livestreamed programming

The Conference pass covers September 15–17 and includes keynotes, breakouts and theater sessions, hands-on workshops, roundtables, community networking, the Welcome Reception, and Dreamfest. Register through the official Salesforce page.

Agenda, Training, and Certifications

The program includes keynotes, expert-led sessions, live demos, customer stories, workshops, roundtables, and certification opportunities. Salesforce states that certification exams will be available during Dreamforce at no additional exam cost, with reservations opening through Agenda Builder.

Trailblazer Bootcamp runs before the main conference, September 12–14, 2026. Treat it as a separate optional training add-on when planning travel and budget.

Because session availability changes, use the official Dreamforce agenda and your Trailblazer account as the source of truth rather than relying on an older static session count.

Dreamforce 2026 Speakers and Sponsors

Salesforce is continuing to update the 2026 speaker lineup. Review the official Dreamforce site for the current list instead of relying on an early count.

Featured sponsors currently shown by Salesforce include Accenture, Deloitte Digital, PwC, and TCS. Additional sponsor and partner listings may change as the event approaches.

Hotels and Travel

Dreamforce takes place at Moscone Center in downtown San Francisco. Salesforce offers hotel blocks to registered attendees, subject to availability, and currently states that discounted accommodations are available until August 21, 2026.

• Register before booking through the official hotel flow.
• Compare the conference rate with the hotel’s public cancellation terms.
• Budget for airfare, lodging, meals, local transportation, team time, and any optional training.
• Keep the team close enough to Moscone Center to reduce travel time between meetings and sessions.

How B2B Teams Can Prepare Before Dreamforce

Start with the business goal, then build a short account plan around the event. Public sponsor, partner, exhibitor, and company signals can help identify organizations worth researching, but event participation alone does not prove buying intent.

1. Define the ideal customer or partner profile for Dreamforce.
2. Review current sponsors, ecosystem companies, speakers, and relevant session themes.
3. Prioritize a manageable list of accounts and explain why each one fits.
4. Identify the roles most relevant to each account and prepare a specific meeting angle.
5. Track confirmed meetings, held meetings, follow-up actions, opportunities, and pipeline after the event.

Lensmor can help turn event-related company signals into a reviewable, ICP-ranked account shortlist before outreach. Explore the Pre-Show Pipeline Pack or create a free Lensmor account to research the event.

How to Build a Three-Day Dreamforce Agenda

Dreamforce offers more sessions than one person can attend. Build the agenda around outcomes rather than session popularity:

1. Choose one primary objective: product roadmap, implementation skills, partner development, customer meetings, certification or executive strategy.
2. Reserve fixed-capacity sessions first: hands-on workshops, roundtables and certifications can fill before general theater sessions.
3. Add one major keynote per day: use keynotes for product direction, then use smaller sessions for practical depth.
4. Protect meeting blocks: do not schedule every 30 minutes if pipeline or partnerships are part of the trip.
5. Plan by location: Moscone and surrounding venues require walking time; avoid back-to-back sessions in distant locations.

What to Confirm Before Traveling

• Current pass price and what the selected pass includes
• Hotel cancellation deadline and distance from Moscone Center
• Agenda Builder reservations and waitlists
• Trailblazer Bootcamp dates if attending the September 12–14 add-on
• Dreamfest and evening-event details in the official agenda
• Salesforce+ registration for colleagues participating remotely

Salesforce lists more than 400 sessions and virtual hands-on trainings for the 2026 Salesforce+ experience. The in-person conference is September 15–17; streaming schedules may extend beyond the onsite conference window, so check the official Salesforce+ page.

Dreamforce Budget and Pass Decision

Compare the pass against the full trip cost, not only the discounted headline. Include airfare, hotel, local travel, meals, optional Bootcamp, team time and the opportunity cost of three conference days. The group offer can materially change the per-person economics, but only send additional colleagues when each person has a distinct role and agenda.

Use Salesforce+ when the main goal is following announcements or sharing selected sessions with a larger team. Choose in-person attendance when hands-on training, customer meetings, partner conversations or ecosystem networking justify the travel. A hybrid plan often works best: a small onsite team with a structured internal recap for remote colleagues.

How to Evaluate Sponsors and Partners

Group sponsors by the capability they add to the Salesforce stack—implementation, data, integration, security, analytics, industry solutions or managed services. For each priority vendor, define the existing problem, required Salesforce products, integration constraints and proof needed after the event. This produces better conversations than asking for a general demo.

For partnership prospecting, separate companies that complement your offer from companies that compete with it. Review public product positioning and target roles before outreach. Participation at Dreamforce is a relevant context signal, but it is not evidence of an active purchase project.

Dreamforce 2026 Frequently Asked Questions

When and where is Dreamforce 2026?

Dreamforce 2026 takes place September 15–17, 2026, at Moscone Center in San Francisco, California. Salesforce also offers an online broadcast through Salesforce+.

How much does Dreamforce 2026 cost?

As of August 14, Salesforce lists a $1,899 last-chance Full Conference pass, a $2,299 full-price pass, and a $999-per-person group offer for teams of three or more, while supplies last. Verify current availability before purchasing.

Can I attend Dreamforce 2026 online?

Yes. Salesforce offers free online access to selected Dreamforce programming through Salesforce+.

What does the Conference pass include?

The official pass includes the main conference from September 15–17, including keynotes, sessions, workshops, roundtables, networking, the Welcome Reception, and Dreamfest.

Who organizes Dreamforce?

Salesforce organizes Dreamforce. Lensmor is an independent event-intelligence platform and guide publisher; it is not the event organizer.

How should a B2B team prepare for Dreamforce?

Set one measurable event goal, prioritize relevant ecosystem accounts, book meetings before the event when appropriate, assign follow-up owners, and measure meetings and pipeline rather than attendance or badge scans alone.