Updated September 27, 2026. Dreamforce 2026 took place September 15–17 at Moscone Center in San Francisco. The in-person conference has concluded. Salesforce+ now lists on-demand sessions and replays from the 2026 event.
This guide keeps the event's dates, program format, and historical ticket information for reference. The pass prices below were recorded before the event and are no longer purchase offers. For post-show research, use the official Salesforce+ Dreamforce 2026 page to review available sessions, then verify company and contact context before outreach.
Dreamforce 2026 Quick Facts
- Dates: September 15–17, 2026 (completed)
- Location: Moscone Center, San Francisco, California
- Organizer: Salesforce
- Online viewing: Selected 2026 sessions and replays on Salesforce+
- Historical pass pricing: Salesforce listed a $1,899 last-chance Full Conference pass, a $2,299 full-price pass, and a $999-per-person group offer for teams of three or more in August 2026. These are past prices, not current offers.
What Was Dreamforce 2026?
Dreamforce is Salesforce's annual event for customers, partners, developers, administrators, revenue teams, service teams, and business leaders. The 2026 program focused on the Agentic Enterprise: combining people, data, Salesforce products, and AI agents in business workflows.
The conference included keynotes, breakouts, theater sessions, workshops, roundtables, product demonstrations, networking, and certification opportunities. Salesforce+ carried selected programming online and now provides on-demand viewing for some sessions.
How to Use This Guide After the Event
Start with the question your team needs to answer: which product announcements matter, which implementation approaches deserve evaluation, or which ecosystem companies match your customer or partner profile. Review relevant Salesforce+ sessions and official company materials. A sponsor listing or event-related signal provides research context; it does not prove a person attended or that a company is buying.
For a repeatable follow-up workflow, see Lensmor's B2B event marketing guide and trade show planning guide.
Request Submitted!
Dreamforce 2026 Tickets and Registration: Historical Reference
Registration for the September 15–17, 2026 conference has ended. As of August 14, 2026, Salesforce's pre-event materials listed the following prices; they should not be used to budget or purchase a future edition:
- Last-chance Full Conference pass: $1,899 while supplies lasted
- Full-price Conference pass: $2,299
- Group offer: $999 per person for groups of three or more, subject to the offer's terms at the time
- Salesforce+ broadcast: Free access to selected online programming
The 2026 Conference pass covered keynotes, sessions, workshops, roundtables, networking, the Welcome Reception, and Dreamfest. For any future Dreamforce edition, check Salesforce's official Dreamforce site for its dates, registration, and prices when announced.
Agenda, Training, and Replays
Dreamforce 2026 included product keynotes, customer stories, technical sessions, hands-on learning, and certification opportunities. Trailblazer Bootcamp preceded the main conference on September 12–14, 2026. Session availability and replay access may differ from the original onsite agenda; use the official Salesforce+ collection to see what is currently available.
When reviewing sessions, group them by a concrete decision: product roadmap, implementation design, governance, partner fit, or customer use case. Record the claim, the evidence shown, and the next question for your team rather than treating every announcement as an immediate buying signal.
Dreamforce 2026 Speakers and Sponsors
Salesforce's pre-event materials featured sponsors including Accenture, Deloitte Digital, PwC, and TCS. This is a historical snapshot, not a complete or current sponsor directory. Use official Salesforce event resources to check speakers, sponsors, and session recordings. Confirm a company's specific involvement before referring to it in outreach.
Post-Show Research for B2B Teams
Explore the Dreamforce 2026 exhibitor and attendee overview to review available event data as you build your account shortlist.
The useful next step after a conference is to turn event context into a qualified account plan. Public sponsor, partner, company, and session signals can identify organizations worth researching, but they do not verify attendance, an active project, or purchase intent.
- Define the target: Specify the customer or partner profile and the business problem you can address.
- Build a focused shortlist: Review relevant companies and roles, then record why each account fits.
- Check the evidence: Separate official sponsor or exhibitor participation from weaker public signals. Verify any claim about an individual directly.
- Write a specific follow-up: Refer to a real product, session theme, or business challenge rather than assuming the recipient attended Dreamforce.
- Measure outcomes: Track replies, meetings, qualified opportunities, and pipeline from this research.
Lensmor can help organize event-related company research and build an ICP-ranked shortlist. Start a free Lensmor account to review available event records. Coverage and contact availability vary by source and event.
Reviewing the Three-Day Program
The 2026 program is now a historical resource. A team that attended can compare its original goals with the meetings and learning it actually completed. A team that did not attend can use available replays to identify product changes, implementation requirements, and potential ecosystem partners.
- Product and technical teams: Note architecture, integration, data, and governance requirements to test.
- Revenue teams: Identify accounts with relevant offerings or stated business priorities, then confirm fit.
- Partner teams: Separate complementary capabilities from direct competitors and define a concrete collaboration hypothesis.
Planning a Future Dreamforce Edition
Do not reuse the 2026 ticket prices, hotel deadlines, or session schedule for another year. When Salesforce announces the next edition, verify the official dates, pass terms, hotel policies, training options, and online access before making travel commitments. Assign each traveler a distinct objective and leave room for confirmed meetings.
How to Evaluate Sponsors and Partners
Group companies by the capability they add to the Salesforce ecosystem: implementation, data, integration, security, analytics, industry solutions, or managed services. For each priority company, define your current problem, the relevant Salesforce products, integration constraints, and the evidence needed for a next step. Participation in an event is useful context, but it is not evidence of an active purchase project.
Dreamforce 2026 Frequently Asked Questions
When and where was Dreamforce 2026?
The in-person conference took place September 15–17, 2026, at Moscone Center in San Francisco. Salesforce also offered an online broadcast through Salesforce+.
How much did Dreamforce 2026 cost?
Salesforce's August 2026 pre-event materials listed a $1,899 last-chance Full Conference pass, a $2,299 full-price pass, and a $999-per-person group offer for teams of three or more. These were 2026 prices and are no longer purchase offers.
Can I watch Dreamforce 2026 online now?
Salesforce+ lists selected 2026 sessions and replays. Check the official collection for current availability and any registration requirement.
Who organized Dreamforce 2026?
Salesforce organized Dreamforce. Lensmor is an independent event-intelligence platform and guide publisher; it was not the event organizer.
How should a B2B team follow up after Dreamforce?
Prioritize relevant accounts, verify company and person-level context, tailor outreach to a real business question, and measure meetings and qualified opportunities. Do not infer attendance or purchase intent from a weak event signal.
Shirley An
Shirley An is a Growth Marketing specialist at Lensmor, writing about trade shows, event prospecting, and B2B growth. Lensmor helps teams identify ICP-matched exhibitors and likely attendees, and find verified decision-maker contacts for outreach before the event.
