What Is Dreamforce 2026

Dreamforce 2026 is Salesforce's annual flagship conference — the largest enterprise software and AI event in the world. Now in its 23rd year, Dreamforce brings together CRM professionals, AI practitioners, sales and marketing leaders, and Salesforce ecosystem partners for three days of keynotes, hands-on workshops, product launches, and networking at scale.

• Dates: September 15–17, 2026 (Tuesday–Thursday)
• Location: Moscone Center, 747 Howard Street, San Francisco, CA 94103
• Expected Attendance: 40,000+ in-person / 200,000+ streaming online
• Industry Focus: Enterprise AI, CRM, Sales & Revenue Operations, Marketing Automation, Customer Service
• Format: Hybrid (in-person + free Salesforce+ livestream)
• Registration: salesforce.com/dreamforce

The 2026 edition marks a shift from AI awareness to AI implementation. The conference centers on Agentforce 360 — Salesforce's autonomous AI agent platform — and how enterprises are deploying AI agents across sales, service, and operations at scale. With 1,500+ sessions, Dreamforce is less a conference and more a city-wide takeover of San Francisco's SoMa district.

Who's Coming to Dreamforce 2026

Dreamforce attracts a cross-functional mix of enterprise professionals, heavily weighted toward revenue and customer-facing roles:

• C-Suite and VPs — CROs, CMOs, CTOs, and VPs of Sales, Marketing, and Customer Success at mid-market and enterprise companies
• Sales and Revenue Operations — Directors and managers running Salesforce-powered pipelines, forecasting, and territory planning
• Marketing and Demand Gen — Teams leveraging Marketing Cloud, Pardot, and Data Cloud for campaign orchestration
• IT and Platform Admins — Salesforce Admins and Developers building on the platform, often pursuing certifications
• Consulting and SI Partners — Teams from Accenture, Deloitte, IBM, Cognizant, and Capgemini staffing Salesforce practices
• ISVs and AppExchange Partners — SaaS companies building on or integrating with Salesforce

Attendees come from 90+ countries, though the audience skews heavily North American. Historically, about 60% of attendees hold Director-level titles or above.

Want to know which companies are exhibiting and what products they're showcasing? Lensmor tracks exhibitor profiles, booth data, and product categories for Dreamforce and 1,000+ other trade shows. Explore Dreamforce exhibitors on Lensmor →

Confirmed Speakers at Dreamforce 2026

Salesforce has confirmed 49 speakers so far, with the full lineup expected by June. Confirmed and expected keynote speakers include:

1. Marc Benioff, Chair, CEO & Co-Founder, Salesforce — Opening keynote (confirmed)
2. Brett Adcock, CEO, Figure — Robotics and AI agents (confirmed)
3. David Sacks, AI & Crypto Czar, White House / Craft Ventures (confirmed)
4. Sundar Pichai, CEO, Google / Alphabet — AI partnerships (expected, spoke at DF2025)
5. Andrew Ng, Founder, DeepLearning.AI / Landing AI — AI implementation (expected, spoke at DF2025)
6. Jensen Huang, CEO, NVIDIA — AI infrastructure (expected, spoke at DF2024)
7. Tekedra Mawakana, Co-CEO, Waymo — Autonomous technology (expected, spoke at DF2025)
8. Brian Niccol, CEO, Starbucks — Digital transformation (expected, spoke at DF2025)
9. May Habib, CEO, Writer — Enterprise AI content (expected, spoke at DF2025)
10. Bozoma Saint John, Marketing Executive — Brand and culture (expected, spoke at DF2025)

Dreamforce traditionally features a mix of tech CEOs, business leaders, and cultural figures. Past guests include Jane Goodall, Mark Cuban, Matthew McConaughey, and the Foo Fighters (performing at Dreamfest, the invite-only concert). The 2026 entertainment lineup has not been announced.

Sponsors and Exhibitors at Dreamforce 2026

Confirmed Sponsors

• BCG (Boston Consulting Group) — Innovator Sponsor & Exclusive CIO+ Experience Partner
• Accenture — Major Sponsor
• Deloitte — Major Sponsor
• IBM — Major Sponsor
• Cognizant — Sponsor / Exhibitor
• Capgemini — Sponsor / Exhibitor
• Google — Partner
• AWS — Partner

49 exhibitors confirmed so far. Additional sponsors from the Salesforce partner ecosystem — including Anthropic, Snowflake, and Databricks — are expected to be announced closer to the event.

Exhibitor Intelligence

Dreamforce's expo floor spans all three Moscone halls (North, South, and West). Exhibitors range from Fortune 500 consulting firms to early-stage AppExchange startups. If you're planning to attend as an exhibitor, sponsor, or sales team looking to connect with specific accounts:

Lensmor provides exhibitor intelligence for Dreamforce 2026 — including company profiles, product categories, booth locations, and firmographic data. Whether you're building a target account list for the event or researching competitors on the show floor, Lensmor gives you the data before you arrive. Get Dreamforce exhibitor data →

Dreamforce 2026 Agenda

The 2026 agenda is organized around Salesforce's "AI Implementation" theme, shifting focus from AI concepts to real-world deployment. Expect 1,500+ sessions across these core tracks:

1. Agentforce 360 — Building and deploying autonomous AI agents for sales, service, and operations workflows
2. Data Cloud / Data 360 — Real-time data unification, customer 360 profiles, and multi-model AI architectures
3. Sales & Revenue — AI-powered pipeline management, predictive forecasting, and deal intelligence
4. Service & Support — Intelligent customer service automation, self-service AI, and case deflection
5. Marketing & Commerce — Personalized campaign orchestration, AI-generated content, and commerce optimization
6. Slack Integration — Deeper Salesforce + Slack workflows for enterprise collaboration
7. Industry Clouds — Vertical solutions for healthcare, financial services, manufacturing, and retail
8. Developer & Admin — Technical workshops, Trailhead learning paths, and hands-on labs
9. Sustainability — Carbon accounting, ESG reporting, and net-zero strategy tools

Session formats include keynotes, breakout sessions, hands-on workshops, certification exams, demo stations, and the popular "Ask the Expert" roundtables.

Frequently Asked Questions About Dreamforce 2026

When and where is Dreamforce 2026?

September 15–17, 2026 at Moscone Center (747 Howard Street, San Francisco, CA 94103). The event spans Moscone North, South, and West halls, with satellite events across San Francisco's SoMa district.

How much do Dreamforce 2026 tickets cost?

Full Conference Passes are approximately $2,299 at standard pricing. Early bird pricing starts at ~$999 (limited availability, saving up to $1,300). The Salesforce+ Streaming Pass is free for online-only participation. Salesforce partners, ISVs, and MVPs may qualify for discounted or complimentary passes.

Can I attend Dreamforce 2026 online?

Yes. Salesforce offers a free Streaming Pass through Salesforce+, providing access to keynotes and select sessions via livestream. In-person attendance requires a paid pass.

Who attends Dreamforce?

Dreamforce draws 40,000+ in-person attendees from 90+ countries — primarily CRM professionals, sales and marketing leaders, IT administrators, Salesforce developers, and consulting partners. Approximately 60% hold Director-level titles or above.

How do I register for Dreamforce 2026?

Register at salesforce.com/dreamforce. Registration is currently open with early bird pricing available.

What should I budget for attending Dreamforce?

Beyond the conference pass ($999–$2,299), plan for flights, 3–4 nights of hotel ($300–$500/night during the event), meals, and local transportation. Total cost typically ranges from $5,000–$7,000 per attendee. Book hotels early — San Francisco accommodations sell out fast during Dreamforce week.

Why You Should Attend Dreamforce 2026

Dreamforce is often called "the Super Bowl of enterprise software" — and for good reason. No other event concentrates this many enterprise buyers, technology leaders, and ecosystem partners in one place. In three days, you can attend product launches that shape the Salesforce roadmap, meet face-to-face with accounts you've been nurturing all year, and benchmark your operations against 40,000 peers.

For sales and marketing teams, the ROI case is straightforward: Dreamforce is where Salesforce's 150,000+ customers come to evaluate, buy, and expand. If your product integrates with or sells alongside Salesforce, this is the highest-density opportunity on the calendar.

The 2026 edition is especially significant for teams investing in AI agents and automation — Agentforce 360 is Salesforce's biggest platform bet since Lightning, and Dreamforce will be the first large-scale showcase of production deployments.

Planning your Dreamforce strategy? Use Lensmor to research exhibitors, identify target accounts attending, and plan your show floor meetings before you land in San Francisco. Start your Dreamforce prep →

If your event calendar also includes Google Cloud Next 2026 or Adobe Summit 2026, check our guides for those events as well.

Dreamforce 2026 Registration and Tickets

How to Register

Visit salesforce.com/dreamforce to register. Early bird pricing is available now with savings up to $1,300 off the standard rate.

Ticket Options

• Full Conference Pass (Early Bird): ~$999 — All keynotes, sessions, workshops, expo, Dreamfest
• Full Conference Pass (Standard): ~$2,299 — Same as above
• Salesforce+ Streaming Pass: Free — Keynotes and select sessions online

Hotels and Accommodation

Book early — Dreamforce is the largest annual event in San Francisco and hotels in the SoMa district sell out months in advance.

• SoMa (walking distance to Moscone): Marriott Marquis, W San Francisco, St. Regis — expect $300–$500+/night during the event
• Union Square (15-min walk): Hilton Union Square, Westin St. Francis — slightly lower rates
• Budget options: Consider hotels near BART stations south of Market or use Airbnb

Getting there: Fly into SFO and take BART directly to Powell Street Station (30 minutes, ~$10). No car rental needed — Moscone is walkable from most downtown hotels, and rideshare is readily available.

Salesforce typically arranges hotel blocks with preferred rates through its registration portal. Check your confirmation email after registering for access to discounted hotel bookings.

Dreamforce by the Numbers

• 2022: ~40,000 attendees, 45 keynotes, 1,700+ sessions — first full in-person return post-COVID
• 2023: 40,000–45,000 attendees, 150 sponsors, 1,500+ sessions
• 2024: 45,000 attendees from 140+ countries, major keynotes from Jensen Huang and Jane Goodall
• 2025: 40,000+ in-person / 200,000+ online, Agentforce 360 launch, keynotes from Sundar Pichai and Andrew Ng

Dreamforce has maintained 40,000+ in-person attendance since its post-pandemic return, while online participation has grown to 200,000+. The conference's focus has evolved from general CRM to AI-first enterprise software.