Find booth-building clients before the brief arrives.
Find companies preparing for trade shows in the markets you serve. Lensmor gives booth builders and exhibition stand designers a focused way to research prospective clients before the production calendar fills.
Start free with 2,000 credits · No credit card required
Find relevant events
Qualify account fit
Review source evidence
Prepare useful conversationsGreat exhibit work still needs a better prospecting list.
- The directory is bigger than your market. Many exhibitors may be outside your region, project scope, or category expertise. Your team should spend research time where it can deliver.
- The stand brief can arrive after the shortlist. A business-development conversation is more useful when there is time to understand the brand, show objectives, and production requirements.
- Participation does not reveal the specification. An exhibitor listing does not establish booth size, build budget, incumbent supplier, or whether a custom stand is needed. Those details require qualification.
Build a prospecting list around your production reality.
- Define the territory and calendar. Select trade shows you can serve, allowing for your own design, fabrication, shipping, and installation lead times.
- Shortlist the exhibitors. Review companies by industry, market, and public business context. Focus on those relevant to your portfolio and capabilities.
- Research the event footprint. Where available, review a company’s event connections to understand its participation pattern. Check the specific show and source before drawing conclusions.
- Reach the project team. Identify relevant events, marketing, or operations roles. Export selected contacts and start with a question about their upcoming exhibition plan.
A qualified starting point for the next design conversation.
- Accounts in your delivery region Exhibitors connected to relevant shows, narrowed to the markets you support.
- Research notes that travel with the list Company fit, event connection, and questions about stand requirements.
- A relevant contact shortlist Available decision-maker details to review before outreach through your sales tools.
A qualification brief for the next stand project.
Illustrative example — sample research, not a customer result. A modular-stand builder serves industrial shows in Europe.
- Service territory Prioritize shows within the team’s installation and logistics coverage.
- Production calendar Work backward from the show date through design, fabrication, shipping and installation.
- Company fit Research manufacturers whose public brand and product range align with the builder’s portfolio.
- Project roles Identify events, marketing or operations contacts; confirm who owns supplier selection.
- First questions Is a stand project planned? What scope, budget, approval process and incumbent relationship need to be understood?
- Reasons to pass A location outside coverage, an unworkable delivery date, or a confirmed scope the team cannot deliver.
The shortlist is a research starting point, not a list of confirmed construction contracts.
Explore all service-provider workflows →
Decide whether an account is ready for a project conversation.
- Can the team deliver? Check the show location and timing against your own design, fabrication, shipping, and installation capacity.
- Does the account fit? Compare its products and public brand context with your portfolio and service scope.
- Who owns the brief? Identify a relevant marketing, events, or operations role, then confirm responsibility with the prospect.
- What must be verified? Ask about stand requirements, procurement timing, incumbent relationships, and budget before preparing a quote.
Keep the evidence, contact path, and unresolved project questions in one working brief. The booth-builder business-development case study explores how event research can support the sales process.
- Exhibitors
- Companies listed in official exhibitor or sponsor sources.
- Social Signals
- Public event-related activity. A research signal, not confirmed registration.
- Visitors
- Organizer or data-partner records, where available for the event.
Review the source behind each record. Exhibitors are connected to official exhibitor or sponsor sources. Social Signals reflect public event-related activity and do not establish confirmed registration. Visitors are supplied by organizers or data partners where available.
Coverage varies by event, timing, and source. Contact enrichment does not prove attendance, an open budget, or purchase intent. Keep those questions visible during qualification.
Before you build your list.
A clear view of what Lensmor helps you do and what your team should verify.
Does Lensmor sell exhibition stands or refer build projects?
Lensmor is event intelligence software for researching potential clients. It does not provide stand construction, broker confirmed projects, or guarantee introductions.
Can I see an exhibitor’s booth size and budget?
Coverage varies by event and source. Do not assume booth specifications, budgets, or supplier relationships are available. Confirm project requirements directly with the company.
How is this different from buying a generic exhibitor list?
The workflow combines event connections with company research, fit criteria, relevant roles, and selective contact enrichment. Your team decides which accounts warrant attention.
Can we research repeat exhibitors?
Company Event Footprint can help review available company-to-event connections. Historical participation is useful context, but it does not guarantee a future booking or a new build project.
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