An example ICP completed during onboarding connects to recommended events, High Fit companies and Top Match people.

ICP Matching

Match Your ICP to Events, Companies and People

Describe your ideal customer profile and find matching events, companies and participants. Give your event research a clear customer focus.

Explore events See it in action

One ICPEvents, companies and people

A CLOSER LOOK

One customer profile. Three places to find a fit.

Connect the events you explore to the companies and people you want to reach.

Tell us who your ideal customer is.

Complete your ICP during onboarding. Lensmor uses that profile to recommend events, companies and people as you explore.

Find events with a relevant audience.

Start with events recommended for the ICP you provided. Look for the Recommended badge, then explore the event and its available company and attendee information.

See which companies fit your ICP.

Inside an event, identify relevant exhibitors with High Fit labels and Match Scores. Use these signals to focus your company research.

Illustrative exhibitors with company logos, High Fit labels and example Match Scores of 87, 81 and 79 out of 100.

Find relevant people within the event.

Explore the attendee list for Top Match profiles. Review each person’s role and company to decide who is relevant to your customer profile.

Illustrative attendee profiles with distinct portraits, roles, company logos and Top Match labels.

An event venue and recommendation ticket

Events

Find shows relevant to the ideal customer profile you provide. Use the results to guide where you research.

Companies

Find companies that fit your target profile and look more closely at the accounts behind an event.

People

Find relevant participants and continue your research at the individual level.

Start with your customer.
Find your direction.

Connect the events you explore to the companies and people you want to reach.

Your ICPOne customer profile

3 pathsEvents, companies & people

Clear focusRelevant research

HOW IT WORKS

Give your research a customer focus.

Explore the guide

Describe your customer

Complete your ideal customer profile during onboarding.

Find relevant matches

Lensmor uses your ICP to recommend events, companies and people.

Choose where to go deeper

Review Recommended events, High Fit companies and Top Match people.

EVENT INTELLIGENCE / IN FOCUS

Event, company and person research brought together in one case

THE NEXT MOVE IS YOURS

A more relevant place to begin.

Connect event selection and prospect research to the customers you want to reach.

Keep your criteria reusable.

For recurring searches with specific filters, Target Groups let you save and reuse those settings across events.

ICP Matching gives you a separate path based on the customer profile you provide.

GOOD TO KNOW

A little more
clarity.

Visit the Help Center

What does ICP mean?

ICP stands for ideal customer profile: the description of the customers your business wants to serve.

What can Lensmor match against my ICP?

Lensmor supports matching across events, companies and participants.

Does a match guarantee a qualified lead?

No. A match is a starting point for research. Review the company or person and decide whether the opportunity is relevant to your business.