Match Your ICP to Events, Companies and People
Describe your ideal customer profile and find matching events, companies and participants. Give your event research a clear customer focus.
One customer profile. Three places to find a fit.
Discover the show. Understand the companies. Find the people who make it relevant.
Your best research starts with a clear definition. Take it with you to the next event.
Connect the events you explore to the companies and people you want to reach.
A company or person can be the starting point for your next event discovery.
Bring contact research into the same place you discovered the opportunity.
Connect the context you discover to the tools where your team takes action.
Find the shows that fit.
Explore 16,000+ events worldwide, then narrow your search by industry and location. Start with the shows relevant to your market.
- Search a global event directory
- Refine your research with structured filters
- See which events have exhibitor and participant information
Research the companies
behind the event.
Explore exhibitor companies in context, with their industry, headquarters and company size available for further research.
- Understand a company’s industry and location
- Narrow the company list with relevant filters
- Keep every record in its event context
Look beyond the event name.
Explore the makeup of an event through available company and attendee data, from exhibitor headquarters to industry and seniority.
- See where exhibitor companies are based
- Understand the industries represented
- Review the seniority of recorded attendees
Set your filters.
Save them once.
Choose the criteria you use to research exhibitors or attendees. Give that combination a name and save it as a Target Group.
New event.
Same saved filters.
Open another event and select your saved Target Group. Apply the same criteria to that event’s available data without rebuilding each filter.
A clear picture
of your customer.
Interactive workflow illustration · Matches are a starting point for research
Start with a company.
See its event footprint.
Search by exhibitor to explore linked events. Review activity by month and the geographic distribution of those events, then narrow the results by a month or location.
Start with a person.
Follow their event connections.
Search by attendee name and select the matching person. Explore associated events in context. Linked records may include predictions and do not confirm physical attendance.
Your next
conversation.
Illustrative workflow and result · Availability varies; every request does not necessarily query all providers
Bring event contacts
into HubSpot.
Connect HubSpot to export leads from Lensmor into your CRM. HubSpot is our currently supported native CRM integration.
Keep research moving
into your everyday tools.
Export exhibitors and contacts to Google Sheets for collaboration, or send leads to Salesforge and Instantly for your outreach workflow.
Connect more tools.
Build your own workflow.
Use n8n, Make, Zapier or Pipedream to route lead data into your chosen tools. Webhook supports custom HTTP endpoints. Connecting another CRM requires a workflow you configure.
- EventsFind shows relevant to the ideal customer profile you provide. Use the results to guide where you research.
- CompaniesFind companies that fit your target profile and look more closely at the accounts behind an event.
- PeopleFind relevant participants and continue your research at the individual level.
A world of events.
A clearer next move.
Same audience.
New opportunities.
Start with your customer.
Find your direction.
Every connection
adds context.
You found the person.
Find a way to connect.
Good research
should go somewhere.
Discover the show. Understand the companies. Find the people who make it relevant.
Your best research starts with a clear definition. Take it with you to the next event.
Connect the events you explore to the companies and people you want to reach.
A company or person can be the starting point for your next event discovery.
Bring contact research into the same place you discovered the opportunity.
Connect the context you discover to the tools where your team takes action.
- Describe your ICPFill in the ideal customer profile that represents your target audience.
- Find matchesUse your ICP to match events, companies and participants.
- Explore the resultsOpen relevant results and review the information available.
- Choose your next stepContinue event planning, account research or contact enrichment.
Choose where
your research goes.
CRM
HubSpot
Export & outreach
Google Sheets · Salesforge · Instantly
Custom workflows
n8n · Make · Zapier · Pipedream · Webhook
A more relevant place to begin.
Connect event selection and prospect research to the customers you want to reach.
- Events to evaluate against your audience
- Matching companies for deeper account research
- Relevant participants to explore
Keep your criteria reusable.
For recurring searches with specific filters, Target Groups let you save and reuse those settings across events.
ICP Matching gives you a separate path based on the customer profile you provide.
What does ICP mean?
ICP stands for ideal customer profile: the description of the customers your business wants to serve.
What can Lensmor match against my ICP?
Lensmor supports matching across events, companies and participants.
Does a match guarantee a qualified lead?
No. A match is a starting point for research. Review the company or person and decide whether the opportunity is relevant to your business.
