Grow your event with the right exhibitors, sponsors and buyers.
Build an event audience acquisition plan beyond your existing database. Research prospective exhibitors, sponsors and professional buyers, qualify company fit, and prepare relevant invitations for your next edition.
Start free with 2,000 credits · No credit card required
Find relevant events
Qualify account fit
Review source evidence
Prepare useful conversationsA full floor starts with a focused prospect list.
- Your next exhibitors are beyond last year's list. Established relationships matter. Growing the show also means discovering companies active in adjacent markets and comparable events.
- Timing alone does not make a fit. A company may exhibit elsewhere without being right for your audience, region or next edition. Research the commercial fit before pitching a stand or sponsorship.
- Every audience needs a different invitation. An exhibitor, a sponsor and a professional buyer each need a clear reason to attend. Start with their role, business priorities and connection to your market.
Turn your event market into a focused acquisition plan.
- Map your event market. Research comparable and adjacent shows by industry and region. Review available exhibitor and sponsor sources to understand the companies active in your category.
- Build focused account groups. Shortlist prospective exhibitors, sponsors or buyer organizations against your audience profile. Use available company information and compatible Target Group criteria to narrow the list.
- Find the relevant people. For exhibitor and sponsor acquisition, research events, marketing and partnership roles. For buyer invitations, identify the purchasing or operational roles your exhibitors want to meet.
- Prepare a relevant invitation. Reveal available contact details for selected prospects and export the shortlist. Give your commercial team the source context and fit rationale for outreach through its existing tools.
Build the audience your commercial plan needs.
- A focused exhibitor pipeline Companies active in relevant event markets, prioritized against your show categories and sales territory.
- Sponsor prospects with context Potential partners whose products and customers align with your event theme, with relevant roles to research.
- Buyer segments worth inviting Target organizations and purchasing roles to review for visitor acquisition, hosted-buyer invitations or community development.
Three audiences. Three acquisition briefs.
Illustrative example — a manufacturing-show organizer is introducing a robotics zone. The segments below demonstrate a research approach, not confirmed participants.
- Exhibitor recruitment Research robotics suppliers at comparable industrial events. Identify events or marketing roles. Explain the fit with your new zone and ask whether the audience and timing support their exhibition plans.
- Sponsor prospecting Research technology partners whose customers overlap with the event’s target industries. Identify partnerships or marketing roles. Ask about commercial objectives before proposing a package.
- Professional buyer acquisition Research manufacturing organizations and relevant purchasing or operations roles. Explain which supplier categories they could explore, then confirm buying responsibility and interest directly.
Start with one focused acquisition pilot.
Bring one event, one priority audience, your target market and qualification criteria. Agree the scope with Lensmor, review available source coverage, and prepare a grouped prospect shortlist with relevant roles, source context and open questions for your team.
Use your existing tools to manage invitations, registration and follow-up. If event-data collaboration is relevant, agree permitted uses and deliverables as part of the pilot.
Discuss your event acquisition pilot →
Qualify each audience before sending an invitation.
Keep separate research briefs for the three commercial motions. The following prompts are illustrative planning aids, not verified fields or confirmed participants.
- Exhibitor brief: Match product category, market served, and participation at comparable events. Research events or marketing roles. Ask: “Does our robotics zone reach the customers you want to meet, and who reviews your exhibition calendar?” Confirm territory, timing, and budget directly.
- Sponsor brief: Match the sponsor's target customers to your documented audience. Research partnerships or marketing roles. Ask: “Which audience and interaction would make a sponsorship worth evaluating?” Confirm objectives before proposing rights or pricing.
- Professional buyer brief: Match the company and role to supplier categories at your event. Ask: “Are these categories part of your sourcing remit, and would a visit be useful?” Confirm purchasing responsibility, interest, and registration through your own process.
Record the company, source, fit rationale, relevant role, open question, and invitation owner in your team's working brief. Review the conference planning guide for the operating schedule and the event sponsorship decision framework for the evidence sponsors may request.
- Exhibitors
- Companies listed in official exhibitor or sponsor sources.
- Social Signals
- Public event-related activity. A research signal, not confirmed registration.
- Visitors
- Organizer or data-partner records, where available for the event.
Separate a company's event connection from an individual's attendance. Exhibitors identify companies listed in official exhibitor or sponsor sources. Social Signals reflect public event-related activity. Visitors come from organizers or data partners where available.
Use this context to decide whom to research. Confirm interest in your event, sponsorship budget and attendance directly. Coverage varies by event and source; participation at another show does not establish intent to join yours.
Before you build your list.
A clear view of what Lensmor helps you do and what your team should verify.
Who is this solution for?
Exhibition organizers, conference producers, trade associations and commercial teams responsible for exhibitor sales, sponsorship development or professional visitor acquisition.
Can we research companies at comparable events?
Yes. Use event discovery and available company-to-event connections to research your market. Source coverage varies, and a company's previous participation does not guarantee interest in your show.
Does Lensmor automatically match sponsors to our attendee list?
This workflow supports sponsor prospect research using event and company context. Attendee-list analysis, automatic sponsor matching and organizer-specific reporting are not promised as part of this solution. Discuss any custom data requirements with the team.
Are these people confirmed buyers for our event?
No. A relevant role or event connection is a starting point for qualification. Your team confirms buying responsibility, interest and registration through its own invitation and registration process.
Does this replace our event management or registration system?
Lensmor supports audience research and contact preparation. Continue using your existing systems for registration, ticketing, floor plans, campaign delivery and onsite operations.
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