Build Your Target Audience Once. Reuse It Across Events.
Save the filters that define your target audience, then apply them across different events. Spend less time setting up the same search.
Your audience criteria travel with you.
Discover the show. Understand the companies. Find the people who make it relevant.
Your best research starts with a clear definition. Take it with you to the next event.
Connect the events you explore to the companies and people you want to reach.
A company or person can be the starting point for your next event discovery.
Bring contact research into the same place you discovered the opportunity.
Connect the context you discover to the tools where your team takes action.
Find the shows that fit.
Explore 16,000+ events worldwide, then narrow your search by industry and location. Start with the shows relevant to your market.
- Search a global event directory
- Refine your research with structured filters
- See which events have exhibitor and participant information
Research the companies
behind the event.
Explore exhibitor companies in context, with their industry, headquarters and company size available for further research.
- Understand a company’s industry and location
- Narrow the company list with relevant filters
- Keep every record in its event context
Look beyond the event name.
Explore the makeup of an event through available company and attendee data, from exhibitor headquarters to industry and seniority.
- See where exhibitor companies are based
- Understand the industries represented
- Review the seniority of recorded attendees
Set your filters.
Save them once.
Choose the criteria you use to research exhibitors or attendees. Give that combination a name and save it as a Target Group.
New event.
Same saved filters.
Open another event and select your saved Target Group. Apply the same criteria to that event’s available data without rebuilding each filter.
A clear picture
of your customer.
Interactive workflow illustration · Matches are a starting point for research
Start with a company.
See its event footprint.
Search by exhibitor to explore linked events. Review activity by month and the geographic distribution of those events, then narrow the results by a month or location.
Start with a person.
Follow their event connections.
Search by attendee name and select the matching person. Explore associated events in context. Linked records may include predictions and do not confirm physical attendance.
Your next
conversation.
Illustrative workflow and result · Availability varies; every request does not necessarily query all providers
Bring event contacts
into HubSpot.
Connect HubSpot to export leads from Lensmor into your CRM. HubSpot is our currently supported native CRM integration.
Keep research moving
into your everyday tools.
Export exhibitors and contacts to Google Sheets for collaboration, or send leads to Salesforge and Instantly for your outreach workflow.
Connect more tools.
Build your own workflow.
Use n8n, Make, Zapier or Pipedream to route lead data into your chosen tools. Webhook supports custom HTTP endpoints. Connecting another CRM requires a workflow you configure.
- Define the audienceChoose the available filters that describe the companies or people you want to find.
- Save the definitionGive the preset a clear name so you can return to the same criteria when researching another event.
- Reuse it across eventsApply your Target Group to another show. The criteria stay consistent; the results reflect that event’s data.
A world of events.
A clearer next move.
Same audience.
New opportunities.
Start with your customer.
Find your direction.
Every connection
adds context.
You found the person.
Find a way to connect.
Good research
should go somewhere.
Discover the show. Understand the companies. Find the people who make it relevant.
Your best research starts with a clear definition. Take it with you to the next event.
Connect the events you explore to the companies and people you want to reach.
A company or person can be the starting point for your next event discovery.
Bring contact research into the same place you discovered the opportunity.
Connect the context you discover to the tools where your team takes action.
- Choose your filtersBuild a filter combination for the audience you are researching.
- Save a Target GroupName the preset so it is easy to recognize later.
- Open another eventBring the same research focus to a different show.
- Apply and reviewUse the saved filters and review the matching results for that event.
Choose where
your research goes.
CRM
HubSpot
Export & outreach
Google Sheets · Salesforge · Instantly
Custom workflows
n8n · Make · Zapier · Pipedream · Webhook
A reusable definition of who matters.
Build a repeatable starting point for event audience segmentation.
- Saved presets for recurring audiences
- Consistent criteria across different shows
- Results grounded in each event’s available data
Filters and ICP serve different jobs.
Target Groups save the filters you choose. ICP Matching uses the ideal customer profile you provide to match events, companies and people.
Use either capability as an entry point for your research.
Is a Target Group a saved list of people?
A Target Group is a saved filtering definition. Applying it to another event can return different companies or people.
Can I reuse it at different events?
Yes. Reusing preset filters across events is the core purpose of Target Groups.
How is this different from ICP Matching?
Target Groups preserve explicit filter settings. ICP Matching finds relevant events, companies and participants based on the ideal customer profile you provide.
