Define the audience
Choose the available filters that describe the companies or people you want to find.
Target Group
Build Your Target Audience Once. Reuse It Across Events.
Save the filters that define your target audience, then apply them across different events. Spend less time setting up the same search.
Save onceReuse your filters across events
A CLOSER LOOK
Your audience criteria travel with you.
Your best research starts with a clear definition. Take it with you to the next event.
Set your filters. Save them once.
Choose the criteria you use to research exhibitors or attendees. Give that combination a name and save it as a Target Group.
New event. Same saved filters.
Open another event and select your saved Target Group. Apply the same criteria to that event’s available data without rebuilding each filter.
Save the definition
Give the preset a clear name so you can return to the same criteria when researching another event.
Reuse it across events
Apply your Target Group to another show. The criteria stay consistent; the results reflect that event’s data.
Same audience.
New opportunities.
Your best research starts with a clear definition. Take it with you to the next event.
Save onceYour audience criteria
ReuseAcross different events
Stay focusedConsistent filters
HOW IT WORKS
Set it up once. Use it at the next show.
Explore the guideChoose your filters
Select the company or attendee criteria that matter to your research.
Save your Target Group
Give the filter combination a name you can recognize later.
Reuse at another event
Select the saved group and review results from that event’s available data.
EVENT INTELLIGENCE / IN FOCUS
THE NEXT MOVE IS YOURS
A reusable definition of who matters.
Build a repeatable starting point for event audience segmentation.
Filters and ICP serve different jobs.
Target Groups save the filters you choose. ICP Matching uses the ideal customer profile you provide to match events, companies and people.
Use either capability as an entry point for your research.
Is a Target Group a saved list of people?
A Target Group is a saved filtering definition. Applying it to another event can return different companies or people.
Can I reuse it at different events?
Yes. Reusing preset filters across events is the core purpose of Target Groups.
How is this different from ICP Matching?
Target Groups preserve explicit filter settings. ICP Matching finds relevant events, companies and participants based on the ideal customer profile you provide.
