What Is ISE 2026

ISE 2026 — Integrated Systems Europe — is the world's largest exhibition for professional AV, systems integration, and workplace technology. Held February 3–6, 2026 at Fira Gran Via in Barcelona, Spain, ISE brings together the AV and pro-tech industry's manufacturers, systems integrators, installers, consultants, and enterprise end-users for four days of product launches, technical education, and business development.

• Dates: February 3–6, 2026 (Tuesday–Friday)
• Location: Fira Gran Via, Avinguda Joan Carles I, 64, L'Hospitalet de Llobregat, Barcelona, Spain
• Attendance: 70,000+ industry professionals from 170+ countries (2025 figure: 73,891)
• Exhibitors: 1,400+ companies across 16 themed exhibition halls
• Industry Focus: Professional AV, Digital Signage, Unified Communications, Collaboration Technology, Control Systems, Live Events and Entertainment Technology, Smart Building, ProAV for Education and Healthcare
• Organizer: Integrated Systems Events (a joint venture of AVIXA and CEDIA)
• Website: iseurope.org

ISE's history traces back to 2004, when it launched in Geneva as a European counterpart to InfoComm. After outgrowing venues in Amsterdam — where it was held for 15 years and grew to become Europe's largest B2B trade show — ISE moved permanently to Barcelona's Fira Gran Via in 2021. The Barcelona venue's 200,000+ square meters of indoor exhibition space gave the show room to expand in ways the Amsterdam RAI could no longer accommodate.

The 2026 edition arrived at a pivotal moment for the pro-AV and systems integration industry. AI-driven video processing, cloud-based AV management, and the sustained growth of hybrid workplace technology have transformed what systems integrators are asked to design and deploy. ISE 2026 reflected this shift with expanded programming on software-defined AV infrastructure, AI-enhanced display calibration, and the convergence of IT and AV network management — a boundary that was sharply defined a decade ago but has now largely dissolved.

Who's Coming to ISE 2026

ISE draws a well-defined professional audience from across the full AV and systems integration value chain. Unlike general technology shows, the ISE audience is industry-specific — which means exhibitor meetings are highly qualified and the density of buyers relative to general visitors is unusually high.

• AV Systems Integrators and Installation Contractors — The core ISE constituency; integrators attend to evaluate new product lines from manufacturers, negotiate distributor and dealer terms, and attend technical certifications from AVIXA and CEDIA
• Corporate IT and Workplace Technology Buyers — Enterprise IT directors and workplace experience managers from Fortune 500 companies evaluating unified communications platforms, digital signage infrastructure, and hybrid meeting room technology
• Digital Signage Specialists — Content service providers, digital signage network operators, and retail/hospitality technology teams evaluating display hardware, content management systems, and LED installation platforms
• Broadcast and Live Production Professionals — Broadcast engineers, live event production companies, and studio technology buyers attending for IP video production tools, signal management, and emerging broadcast-over-IP standards
• Architects and Design Consultants — AV and acoustic design consultants specifying technology for commercial buildings, educational institutions, performance venues, and healthcare facilities
• Rental and Staging Companies — Event technology suppliers who provide AV equipment for concerts, corporate events, and exhibitions; ISE is a primary sourcing event for this segment

The ISE audience is overwhelmingly professional and B2B — consumer visitors are not the target demographic. Roughly 55% of attendees come from outside Spain and Western Europe, with strong delegations from the Middle East, the United States, and Asia Pacific attending specifically for the Barcelona concentration of manufacturers.

Want to know which companies are exhibiting? Lensmor tracks exhibitor profiles, booth data, and product categories for ISE 2026 and 1,000+ other trade shows. Explore ISE 2026 exhibitors on Lensmor →

Confirmed Speakers / Key Sessions at ISE 2026

ISE's conference programming runs across more than a dozen education tracks, organized by AVIXA's CTS certification framework and CEDIA's residential systems curriculum. Key sessions and featured programming at ISE 2026 included:

Industry Keynotes and Opening Sessions:

• AVIXA Opening Keynote — AVIXA (Audiovisual and Integrated Experience Association) CEO David Labuskes traditionally opens ISE with an annual state-of-the-industry address covering global AV market size, technology trends, and workforce development priorities
• CEDIA Leadership Forum — CEDIA's annual session on the custom installation and smart home residential market, with market sizing data and technology roadmap insights

Thematic Conference Streams:

1. Workplace Experience and Unified Communications — Sessions on Microsoft Teams Rooms certification updates, Zoom Rooms hardware ecosystems, and the next generation of hybrid collaboration tools for enterprise environments. Topics included room booking integration, occupancy sensing, and AI-enhanced meeting transcription and summarization
2. Digital Signage and Out-of-Home Technology — Programming on LED fine-pitch display advances, programmatic DOOH content platforms, interactive wayfinding for large venues, and digital signage for retail experience design
3. Broadcast and Media Infrastructure — Technical sessions on SMPTE ST 2110 IP video standards deployment, remote production workflows, and the transition from SDI to IP in live broadcast environments
4. Smart Building and IoT Integration — Sessions bridging AV control systems (Crestron, AMX, Extron, QSC) with building management systems, covering KNX, BACnet, and emerging digital twin applications for facilities management
5. Education Technology — Classroom AV design standards, lecture capture systems, and interactive flat panel integration for higher education and K–12 environments
6. Sustainability in Pro-AV — A growing track examining energy consumption of large-scale LED and display installations, lifecycle assessment of AV equipment, and circular economy approaches to equipment end-of-life

Special Programming:

• The ISE Discovery Zone — Curated showcase of emerging companies and technology concepts not yet at full commercial scale; a key destination for consultants and early-adopter buyers
• Innovation Awards — Recognizing outstanding products across 20+ categories including display, control, collaboration, broadcast, and smart building technology

Sponsors and Exhibitors at ISE 2026

ISE 2026 featured over 1,400 exhibiting companies across Fira Gran Via's 16 halls. Each hall corresponds to a specific product or market segment, making navigation efficient for targeted buyers:

Display and Visual Technology (Halls 1–3):

• Samsung Display — Professional displays, The Wall LED, and smart signage platforms; traditionally one of ISE's largest booths
• LG Electronics — OLED and LED commercial displays, transparent OLED for retail, and hospitality-focused display solutions
• Sharp/NEC — Commercial displays, large-format LED, and collaborative display solutions
• Leyard and Planar — Fine-pitch LED video walls for control rooms, corporate lobbies, and broadcast studios
• Christie — Projection systems, video walls, and visualization technology for simulation and large venue applications

Audio Technology (Halls 4–5):

• Bose Professional — Commercial audio systems for hospitality, corporate, and retail environments
• QSC — Q-SYS integrated AV and control platform; a major presence given Q-SYS's growing role in converged AV-IT environments
• Shure — Microphone systems, conferencing audio, and Stem ecosystem for hybrid meeting rooms
• Sennheiser — Professional wireless microphones, tour sound, and conferencing solutions

Unified Communications and Collaboration (Hall 6):

• Poly (HP) — Video conferencing cameras, speakerphones, and Microsoft/Zoom certified room systems
• Logitech — Conference cameras, Scribe AI whiteboard camera, and Teams/Zoom certified peripherals
• Crestron — Room control systems, scheduling panels, and AV-over-IP distribution infrastructure
• Extron — AV signal management, extension, and control systems

Broadcast and Media Infrastructure (Halls 8–9):

• Sony Professional — Broadcast cameras, IP live production switchers, and VENICE cinema cameras
• Blackmagic Design — IP production infrastructure, DaVinci Resolve Studio, and ATEM live production systems
• Grass Valley — Broadcast production platforms and IP media infrastructure for live news and sports
• Ross Video — Live production technology for broadcast, esports, and corporate broadcast environments

Lensmor provides real-time exhibitor intelligence for ISE 2026, including company profiles, product categories, and booth locations. Access the full exhibitor list →

Why You Should Attend ISE 2026

ISE is the most efficient event in the pro-AV calendar. The concentration of manufacturers, component suppliers, software vendors, and end-user buyers in a single venue — combined with Barcelona's role as one of Europe's most accessible international meeting points — makes ISE the primary deal-making event for the global AV industry.

For systems integrators and installation contractors: ISE is where you evaluate new product lines, negotiate pricing and program terms with manufacturers, attend technical training and AVIXA CTS exam preparation, and meet the peers and partners that shape your year. The sheer density of product demonstrations in functional environments — rooms, auditoria, control rooms, and retail environments built to showcase integrated systems — makes ISE more valuable than any catalogue or webinar.

For enterprise technology buyers: If your organization is planning a workplace AV refresh, building a new campus, or deploying digital signage at scale, ISE gives direct access to the widest possible range of vendors and the opportunity to compare competing solutions side by side. Structured walkthroughs with manufacturers are easily arranged and manufacturer engineers — not just sales staff — are available at ISE in ways that don't happen at regional demos.

For consultants and specifiers: ISE's Discovery Zone and conference programming are specifically designed for design consultants who need early visibility into emerging technologies before they enter mainstream specifications. The concentration of standards-body activity (AVIXA, SMPTE, InfoComm/CEDIA) at ISE makes it the best event for tracking the regulatory and standards landscape that governs specification work.

For broadcast and live production professionals: The convergence of ISE and broadcast technology is significant — ISE's Halls 8–9 are effectively a European complement to NAB Show for IP production infrastructure, and the proximity to the broader AV ecosystem makes cross-disciplinary conversations about corporate broadcast, live streaming, and hybrid events exceptionally productive.

Travel & Logistics

Getting There

Barcelona–El Prat Airport (BCN) is the primary international gateway. ISE takes place in early February, which is low season for Barcelona tourism — this means significantly lower hotel rates and flight prices compared to MWC week in March. Direct flights to Barcelona are available from London, Amsterdam, Frankfurt, Paris, Dubai, and major US East Coast hubs.

From the airport, Fira Gran Via is approximately 20–25 minutes by taxi or the Aerobus to Plaça Espanya (L9 Sud metro line), followed by a short metro ride to Europa/Fira station. The metro is the most reliable option for avoiding ISE morning traffic on the access roads to the venue.

Getting Around

Fira Gran Via's halls are connected by covered walkways and internal corridors. The venue spans significant distances — walking from Hall 1 to Hall 16 can take 10–15 minutes at normal pace. ISE's official app includes an interactive floor plan and allows exhibitor appointment scheduling before and during the show. Use it — the venue is large enough that navigating without a plan wastes the first day.

Hotels

ISE's hotel block through its official housing partner opens in September. Properties closest to Fira Gran Via include the Barceló Sants (attached to Barcelona Sants station, one metro stop away), NH Collection Gran Hotel Calderón (central Barcelona), and the Meliá Barcelona Sarrià. Central Barcelona neighborhoods (Eixample, Born, Barceloneta) are all accessible via the L9 metro in 20–30 minutes and offer a wider range of accommodation price points.

Practical Tips

• Pre-register online — walk-up registration queues on the first morning can exceed 45 minutes
• ISE opens at 9am and halls thin out by 6pm; the most productive meeting time is 10am–4pm on Tuesday and Wednesday
• February weather in Barcelona is mild but unpredictable (8–15°C / 46–59°F); pack layers and expect occasional rain
• The Fira Gran Via campus includes a large food court, but restaurant queues during lunch peak (12:30–2pm) are long — schedule lunch meetings in advance to avoid the rush
• Business cards and pre-show meeting requests sent to exhibitors through the ISE app are standard practice; cold-approach conversations on the floor are welcome but scheduled meetings are more productive

FAQ

When and where is ISE 2026?

ISE 2026 ran February 3–6, 2026 at Fira Gran Via in L'Hospitalet de Llobregat, Barcelona, Spain. ISE 2027 is expected to return to Fira Gran Via in early February 2027.

Who organizes ISE?

ISE is organized by Integrated Systems Events, a joint venture between AVIXA (Audiovisual and Integrated Experience Association) and CEDIA (Custom Electronic Design & Installation Association). Both organizations also run their own separate regional events — InfoComm (AVIXA, U.S.) and CEDIA Expo (U.S.) — but ISE is their jointly operated global flagship.

How large is ISE?

ISE 2025 drew 73,891 attendees from 170+ countries across 16 halls and 1,400+ exhibitors. The 2026 edition was expected to maintain or exceed that level. ISE is consistently the largest trade show in Spain and one of the top five B2B trade shows in Europe by attendance.

What is AVIXA CTS and why does ISE matter for it?

The Certified Technology Specialist (CTS) is the AV industry's primary professional credential, awarded by AVIXA. ISE is a significant event for CTS exam preparation and renewal — AVIXA offers renewal unit (RU) credits for many ISE sessions, and the AVIXA Learning Center at the show provides exam prep courses. For AV professionals, attending ISE often directly supports their annual certification requirements.

Is ISE relevant if I'm not in AV or systems integration?

Increasingly, yes — particularly for corporate IT, facilities management, and real estate technology professionals. The convergence of IT infrastructure and AV systems has made ISE relevant for anyone managing workplace technology, digital signage, or smart building systems. The Unified Communications track and Smart Building programming draw attendees who would not have considered themselves traditional AV buyers a decade ago.

How should I prepare for ISE?

Start by mapping your specific product categories — display, audio, control, UC, broadcast, or smart building — and identify the halls that correspond to those categories. ISE's hall structure is segment-specific, so a focused buyer can cover their relevant market in two days rather than trying to walk everything. Pre-book meetings with your priority manufacturers three to four weeks before the show. Tools like Lensmor help you research exhibitors before arriving — you can filter by industry, company size, and product category to build a target list so you arrive at ISE with a plan rather than a catalog.