ITB Asia is a B2B travel trade event covering leisure, corporate and meetings travel. A destination, hotel group, intermediary and travel technology provider can support different commercial routes. Decide which route matters before creating a meeting list, then use the organizer’s buyer and exhibitor tools to qualify it.
Dates and location
- Event dates: 2026-10-21 to 2026-10-23
- Location: Singapore, Singapore
Use the official event information to confirm the venue, registration route and the activities covered by your pass before arranging travel.
Planning detail for this edition
The official venue is Sands Expo & Convention Centre, Singapore. Hosted-buyer participation and ordinary trade-visitor registration are different routes.
How to focus your event research
Choose a single objective for the first round of research. A sourcing decision, a partnership introduction and a product evaluation need different evidence. Use these areas to organize your shortlist, then check each company’s current offering and role against the official event resources.
- Leisure travel distribution
- Corporate travel
- Meetings and incentive travel
- Travel technology and destination partnerships
Explore the exhibitor and attendee overview
For an overview of the company and people records available in Lensmor, explore the ITB Asia 2026 exhibitor and attendee insights. Use the audience mix to narrow your research before reviewing individual records in the product. Lensmor’s recorded profiles are event-related research signals; they do not represent the organizer’s complete registration database or confirm that every person will attend.
Start with the relevant company categories and geographies rather than the largest available list. Review the coverage and classification shown on the overview page, then open Lensmor to research available individual companies and people. Confirm company fit and the reason for a meeting before treating a recorded profile as a prospect.
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A practical meeting plan for ITB Asia 2026
Separate buyer appointments from supplier sourcing and technology evaluations. Check the organizer’s business-matching route and eligibility before relying on it. A useful meeting brief names the geography, segment and business model, allowing both sides to decide quickly whether a further contracting or product discussion makes sense.
Questions to take into priority conversations
- Which source market, destination and traveler segment are relevant?
- Is the proposed partner a supplier, buyer, intermediary or technology provider?
- What inventory, contracting or integration details need review?
- What would a useful commercial or product follow-up contain?
Prepare a shortlist the team can use
For each priority company, record its role, the evidence behind the fit, the question you want to resolve, the appropriate contact route and a named internal owner. Keep possible customers, suppliers, partners and competitors distinguishable. The result should be a short research queue that another colleague can review without repeating the entire investigation.
Protect time between appointments to write down what was actually discussed. Separate an agreed next step from a promising introduction. In follow-up, send the document, demonstration request or working-session proposal that the other party asked for, and give the internal owner enough context to continue the discussion.
Official planning resources
- Official event information
- Program and agenda
- Exhibitor and partner information
- Registration and attendance
Frequently asked questions
When is ITB Asia 2026?
The event dates are 2026-10-21 to 2026-10-23. Check the edition-specific planning note above and the organizer’s current timetable for exhibition, education or conference hours.
Where is the event?
The event location is Singapore, Singapore. Confirm the specific venue and entrances with the organizer; a multi-venue event may require separate travel time between meetings.
Where should I find official exhibitors and registration information?
Use the organizer resources linked above. Registration eligibility, pass inclusions, exhibitor records and meeting tools may follow separate access rules. Check the route relevant to your objective rather than assuming one pass or directory covers everything.
Is Lensmor’s audience overview the official attendee list?
Lensmor’s overview summarizes the event-related records available in its product. The counts describe Lensmor coverage rather than total attendance, and the records do not confirm every person’s registration or attendance. Use the overview for research and qualify individual companies and people before outreach.
Shirley An
Shirley An is a Growth Marketing specialist at Lensmor, writing about trade shows, event prospecting, and B2B growth. Lensmor helps teams identify ICP-matched exhibitors and likely attendees, and find verified decision-maker contacts for outreach before the event.
