Who Should Attend

SaaStr Annual 2026 attracts decision-makers across the full B2B revenue stack. The event is most valuable for:

• SaaS founders and CEOs scaling from early traction to $100M+ ARR
• Revenue leaders (CROs, VPs of Sales) building and optimizing GTM motions
• Marketing executives (CMOs, Demand Gen Directors) looking for pipeline strategies at scale
• Investors and VCs evaluating B2B software companies at seed through growth stages
• Product and AI leaders navigating the transition to AI-native product development
• Customer success and operations leaders attending the dedicated CCO Summit

If you're in B2B SaaS and you're not in the room, your competitors are.

Who Is Attending

SaaStr Annual 2026 draws 10,000+ attendees from across the Cloud, SaaS, and AI ecosystem. Expect a high concentration of:

• Founders and co-founders from venture-backed SaaS companies at every stage
• C-suite and VP-level executives from mid-market and enterprise software companies
• 800+ venture capitalists and investors actively deploying into B2B SaaS and AI
• GTM operators — sales, marketing, and CS leaders focused on revenue execution
• AI builders and product leaders exploring how AI is reshaping B2B products and workflows

The attendee mix skews heavily toward decision-makers with real budgets — making SaaStr one of the highest-signal events in B2B for pipeline and partnership development.

Sponsors & Exhibitors

SaaStr Annual 2026 attracts sponsorship from the leading platforms, tools, and services used by high-growth SaaS companies. Sponsors and exhibitors typically span categories including:

• CRM and revenue operations platforms
• AI and automation tools
• DevOps, infrastructure, and cloud services
• Sales engagement and prospecting software
• Finance, billing, and subscription management

Specific sponsor and exhibitor listings for 2026 are not yet confirmed. Check saastrannual.com for the live sponsor directory as announcements are made.

If you're planning to prospect SaaStr exhibitors before the event, Lensmor tracks exhibitor lists across thousands of B2B events so you can identify and reach decision-makers before the show floor opens.

Speaker Lineup & Keynotes

The SaaStr Annual 2026 speaker roster features over 300 founders, operators, and investors across three days. Confirmed highlights include:

• Amjad Masad — CEO, Replit
• Eleanor Dorfman — Head of Industries, Anthropic
• Denise Persson — CMO, Snowflake
• Adam Alfano — EVP, Salesforce / Agentforce

The SaaStr.AI Summit track features dedicated keynotes and panels from AI-native company builders and enterprise AI adopters — with 200+ AI demonstrations woven throughout the programming.

Specialized C-suite keynotes are delivered within dedicated summits for CROs, CMOs, CFOs, and CCOs, ensuring role-specific depth rather than generalist overview content.

The full speaker list continues to be announced. Follow saastr.com for live speaker additions.

Full Agenda & Featured Events

SaaStr Annual 2026 runs across three full days — May 12, 13, and 14 — with programming structured for both breadth and depth.

Signature programming includes:

• SaaStr.AI Summit — A dedicated multi-stage summit embedded within the Annual event, featuring 200+ AI demonstrations and sessions from AI-first operators and builders
• CRO Summit — Tactical sessions for Chief Revenue Officers on pipeline, forecasting, and sales team design
• CMO Brunch — An exclusive, invite-style gathering for senior marketing leaders
• CFO Summit — Finance and operational content for SaaS CFOs navigating growth-stage decisions
• CCO Summit — Customer success and retention strategy for Chief Customer Officers
• Meet-a-VC — AI-powered investor matchmaking running throughout the event, connecting startups with 800+ participating VCs

Session formats:

• 200+ tactical breakout sessions
• 150+ deep-dive workshops and roundtables
• Keynote stages across multiple venues
• Expo floor with live product demonstrations

The full session schedule will be published at saastrannual.com ahead of the event.

Registration & Ticket Pricing

SaaStr Annual 2026 ticket registration is open at saastrannual.com. The event offers multiple pass types to fit different attendance goals and budgets.

SaaStr Pro members receive VIP access to major events as part of their $299/month automated training subscription — making it one of the highest-ROI memberships in B2B SaaS education.

Specific ticket tiers and pricing have not been confirmed in available reference materials. Visit saastrannual.com for current pricing and availability.

Frequently Asked Questions

When and where is SaaStr Annual 2026?

SaaStr Annual 2026 takes place May 12–14, 2026 in San Mateo, CA (SF Bay Area). The event spans three full days across multiple stages and summit venues.

What is the SaaStr.AI Summit?

The SaaStr.AI Summit is a dedicated AI track embedded within SaaStr Annual 2026. It features over 200 AI demonstrations and sessions from AI-native founders, enterprise AI adopters, and builders from companies like Replit, Anthropic, and Salesforce. It runs concurrently with the main Annual programming.

Who founded SaaStr and what is it?

SaaStr was founded by Jason Lemkin in 2012. It is the world's largest community for B2B software founders and operators, with over 250,000 members. Beyond the Annual event, the SaaStr ecosystem includes SaaStr University (300+ free lessons), SaaStr Academy (5,500+ articles and videos), SaaStr Pro (paid team training at $299/mo), and the SaaStr Fund — a $150M venture fund investing in late-seed B2B startups.

How many people attend SaaStr Annual?

SaaStr Annual 2026 is expected to draw over 10,000 attendees, including Cloud, SaaS, and AI founders, VCs, executives, and operators. The event also features participation from 800+ VCs through the Meet-a-VC matchmaking program.

What is the Meet-a-VC program?

Meet-a-VC is an AI-powered investor matchmaking program that runs throughout SaaStr Annual. It connects fundable early-stage startups with over 800 participating venture capitalists, making it one of the most efficient fundraising opportunities in the B2B SaaS calendar.

Are there sessions for specific C-suite roles?

Yes. SaaStr Annual 2026 includes dedicated summits for CROs, CMOs, CFOs, and CCOs — each with role-specific tactical content separate from the main stage programming.

How can I find companies exhibiting at SaaStr Annual 2026?

Exhibitor and sponsor lists for SaaStr Annual are published at saastrannual.com as confirmed. If you want to prospect SaaStr exhibitors before the event — or identify which companies are investing in booth presence — Lensmor tracks exhibitor data across thousands of B2B events and delivers outreach-ready contact lists.

Is SaaStr Annual only for large companies?

No. SaaStr Annual is explicitly designed for companies at every stage of growth, with particular focus on the $10M to $100M+ ARR scaling journey. The SaaStr Fund invests in late-seed B2B startups with as little as $10k–$100k MRR, and much of the programming is tailored for founders still in the early innings of scaling.