Event Guides / Las Vegas

SEMA Show 2026

Event playbook 2026 edition · 8 chapters

Automotive aftermarket and workshop systems

Identify aftermarket products that fit a specific vehicle and sales channel. Use a worked brief, comparison criteria and a downloadable worksheet.

Lensmor field notes2026 edition
Conceptual illustration of an open research notebook, itinerary cards and a compass
Research with purpose.Plan a better conversation.
Las Vegas

November 3–6, 2026

Las Vegas Convention Center

Add this location to calendar

Official dates · Checked Oct 17, 2026

Automotive aftermarket show

Compare pass options

Check organizer registration for available passes and included sessions.

Check official pass inclusions

Prices retain the source checks shown in Registration below.

Confirm current availability and pass inclusions before booking.

Is it a fit?

Identify aftermarket products that fit a specific vehicle and sales channel.

SEMA is an automotive aftermarket setting where product fit and route to market should guide the meeting plan. Performance brands, wholesalers, retailers and installation businesses play different roles in the account map.

Aim to produce: A fitment-led range and workshop-support shortlist. The comparison below helps you decide what to investigate, which evidence to request and when to advance an option.

Research context

Explore the ecosystem, with context.

These figures describe the linked Lensmor event record. They are research coverage, not organizer registrations or a complete attendance total.

Available in LensmorData read Oct 16, 2026
2,047Exhibitor recordsEvent company relations
2,997Attendee research profilesEvent-related profiles · Synced Oct 16, 2026

Research coverage does not certify registration or future attendance.

Industry mix

50-record visible preview

Largest stored industry groups within this research scope.

Motor Vehicle Manufacturing8
Manufacturing5
Computers and Electronics Manufacturing2
Cutlery and Handtool Manufacturing2

Counts cover 50 visible records, not all 2047 event records. The preview is not a representative survey.

Companies to start with

Illustrative records

Formlabs

Computers and Electronics ManufacturingUnited States

Harley-Davidson

Fashion Accessories ManufacturingMilwaukee, USA

RealTruck

Motor Vehicle ManufacturingUnited States

Selected across different returned industries; not a ranking, an official roster or proof of attendance.

Explore event researchReview available coverage and assess relevance.
Programme resources

Use the current official programme and directory.

Check edition-specific listings and the selected pass. A company profile or programme link does not establish admission, a meeting appointment or a complete speaker roster.

Official planning resources

Check the edition and location in the organizer’s programme before selecting a session or relying on access.

Four ways to test the fit

Lensmor’s suggested research framework for automotive aftermarket and workshop systems. These are evaluation lenses, not an organizer’s session list or confirmed exhibitor capabilities.

01

Vehicle applicability

Specify vehicle configuration, fitment and the exact service or upgrade task.

Evidence to requestPart references and a documented applicability check.

Leave withA fitment and compatibility register.

02

Performance and quality

Compare claims using a stated test method and relevant operating conditions.

Evidence to requestA specification and traceable test or quality material.

Leave withA claim-to-evidence worksheet.

03

Workshop execution

Check tools, training, installation time, diagnostics and support.

Evidence to requestA representative installation or service walkthrough.

Leave withA workshop readiness checklist.

04

Channel and supply

Compare inventory, warranty handling, territory and replenishment responsibilities.

Evidence to requestA scoped distribution or supply quotation.

Leave withA channel and landed-cost comparison.

Suggested research questions

Work through a concrete decision.

Illustrative exercise: A specialist retailer is comparing a vehicle-upgrade category for its assortment. This is a preparation framework, not a report of an actual purchase, experiment or meeting.

Define the hard constraint

Documented fitment, installation support and warranty handling.

Next step Write the condition that would exclude an option before collecting alternatives. Keep desirable features separate from that condition.

Ask for the deciding evidence

Part references, applicability evidence and a channel quotation.

Next step Use the same brief and demonstration conditions for each option; record exactly what was tested.

Make the next step explicit

A fitment-led range and workshop-support shortlist.

Next step Assign an owner, request a scoped trial or proposal, and leave unverified options in a separate watchlist.
Explore relevant event research →
Your research workflow

Leave with a comparison you can act on.

Keep the requirement, source material, evaluation and follow-up in one file. The worksheet below starts with this edition’s brief and leaves unverified findings blank.

Conceptual planning illustration: focus, connect and follow through
PrepareConnectFollow through
  1. 01

    Write the boundary

    Write your actual operating or research context. Separate a requirement that would exclude an option from a preference you could trade off.

  2. 02

    Build a capability shortlist

    Start with edition-labelled organizer resources and the scoped company records above. Identify a specific capability and the organization responsible for it.

  3. 03

    Resolve one evidence gap

    For the claim that would change your decision, save the original source, its edition, method or configuration, and the condition you still need to verify.

  4. 04

    Assign the follow-through

    Agree on a specific document, demonstration, reading task or trial. Save the responsible person and the review point so that the next discussion resolves an open question.

A comparison you can use after SEMA Show 2026

Keep one row per organization and specific capability or piece of research. Reuse the same decision criteria when you compare alternatives.

Pass the boundary test

Condition to resolveWrite the context, required capability and the condition that would rule an option out.

Decision ruleKeep an unresolved hard constraint out of the qualified shortlist. Record what evidence could change that decision.

Separate claim from evidence

Material to recordSave the original URL, edition, author or organization, and the method or configuration behind the statement.

Decision ruleLabel each statement as source material, a demonstrated result or your own validated observation. Save its context and limitations.

Check the next handoff

Output to agreeName the document, trial, reading task or specialist discussion that will resolve the next open question.

Decision ruleAssign a person and a specific next artifact. An interesting conversation becomes actionable when that handoff is clear.

Take it into your workflow

SEMA Show 2026 research worksheet

A CSV prefilled with this research brief and the four comparison lanes. Organization, evidence, fit and follow-up fields are blank for your own research. No signup required.

Download worksheet

Two follow-ups with a clear request

Replace the bracketed details and remove anything that does not match your context.

Request a comparable demonstration

We are comparing options in the context of SEMA Show 2026. Our requirement is [specific use case], with this constraint: Documented fitment, installation support and warranty handling. Could you share [the relevant specification or evidence] and show [one representative task] using our stated conditions?

Ask for a scoped next step

Our intended output is: A fitment-led range and workshop-support shortlist. Before arranging a broad meeting, could you confirm [capability, implementation boundary and responsible role], list [the relevant exclusions or dependencies], and suggest [a bounded trial or comparable proposal]?
Before booking

Registration and access

Confirm the location, pass and included sessions in the official registration flow. Saved prices below are source records, not a live checkout quote.

Complete current pricing has not been verified for this guide. Check the organizer before relying on an amount.

Admission scope

The main show is trade-only. General-public access is limited to Friday, November 6; confirm the relevant pass with the organizer.
Source · Checked Oct 15, 2026

Check official registration
Planning essentials

Frequently asked questions

When and where is SEMA Show 2026?

Las Vegas: November 3–6, 2026 at Las Vegas Convention Center.

What should I ask before comparing organizations?

Part references, applicability evidence and a channel quotation. Keep the method, configuration and context attached to the answer.

What should I leave with after researching SEMA Show 2026?

A fitment-led range and workshop-support shortlist. Record unresolved constraints separately from demonstrated capabilities.

Are the Lensmor figures official attendance counts?

These figures describe the linked Lensmor event record. They are research coverage, not organizer registrations or a complete attendance total. Research profiles do not certify a person’s registration, attendance or meeting availability.

Sources and further reading

Check the details behind your research.

Independent Lensmor guide. Editorial advice is separate from organizer facts. Source dates describe saved reads, not a whole-page verification today.