Connect Event Intelligence to Your CRM and Workflows
Bring your event research into the tools your team uses. Connect Lensmor with HubSpot, or build workflows with webhooks and tools like n8n.
Two ways to connect your event research.
Discover the show. Understand the companies. Find the people who make it relevant.
Your best research starts with a clear definition. Take it with you to the next event.
Connect the events you explore to the companies and people you want to reach.
A company or person can be the starting point for your next event discovery.
Bring contact research into the same place you discovered the opportunity.
Connect the context you discover to the tools where your team takes action.
Find the shows that fit.
Explore 16,000+ events worldwide, then narrow your search by industry and location. Start with the shows relevant to your market.
- Search a global event directory
- Refine your research with structured filters
- See which events have exhibitor and participant information
Research the companies
behind the event.
Explore exhibitor companies in context, with their industry, headquarters and company size available for further research.
- Understand a company’s industry and location
- Narrow the company list with relevant filters
- Keep every record in its event context
Look beyond the event name.
Explore the makeup of an event through available company and attendee data, from exhibitor headquarters to industry and seniority.
- See where exhibitor companies are based
- Understand the industries represented
- Review the seniority of recorded attendees
Set your filters.
Save them once.
Choose the criteria you use to research exhibitors or attendees. Give that combination a name and save it as a Target Group.
New event.
Same saved filters.
Open another event and select your saved Target Group. Apply the same criteria to that event’s available data without rebuilding each filter.
A clear picture
of your customer.
Interactive workflow illustration · Matches are a starting point for research
Start with a company.
See its event footprint.
Search by exhibitor to explore linked events. Review activity by month and the geographic distribution of those events, then narrow the results by a month or location.
Start with a person.
Follow their event connections.
Search by attendee name and select the matching person. Explore associated events in context. Linked records may include predictions and do not confirm physical attendance.
Your next
conversation.
Illustrative workflow and result · Availability varies; every request does not necessarily query all providers
Bring event contacts
into HubSpot.
Connect HubSpot to export leads from Lensmor into your CRM. HubSpot is our currently supported native CRM integration.
Keep research moving
into your everyday tools.
Export exhibitors and contacts to Google Sheets for collaboration, or send leads to Salesforge and Instantly for your outreach workflow.
Connect more tools.
Build your own workflow.
Use n8n, Make, Zapier or Pipedream to route lead data into your chosen tools. Webhook supports custom HTTP endpoints. Connecting another CRM requires a workflow you configure.
- HubSpot integrationUse the native HubSpot connection to bring Lensmor into your CRM workflow.
- Webhook workflowsUse webhooks as a connection path for workflows beyond the native integration.
- More tools through n8nConnect the webhook path to automation tools such as n8n and build the handoff your team needs.
A world of events.
A clearer next move.
Same audience.
New opportunities.
Start with your customer.
Find your direction.
Every connection
adds context.
You found the person.
Find a way to connect.
Good research
should go somewhere.
Discover the show. Understand the companies. Find the people who make it relevant.
Your best research starts with a clear definition. Take it with you to the next event.
Connect the events you explore to the companies and people you want to reach.
A company or person can be the starting point for your next event discovery.
Bring contact research into the same place you discovered the opportunity.
Connect the context you discover to the tools where your team takes action.
- Define the handoffDecide what your team needs to move from event research into the next tool.
- Choose your routeUse HubSpot or a webhook-based workflow.
- Configure the connectionSet up the supported connection and the receiving workflow.
- Check the resultTest the handoff and review the information in the destination tool.
Choose where
your research goes.
CRM
HubSpot
Export & outreach
Google Sheets · Salesforge · Instantly
Custom workflows
n8n · Make · Zapier · Pipedream · Webhook
Keep event research connected to follow-up.
Bring Lensmor into an existing sales process, from account research to the next action in your team’s tools.
- A native connection to HubSpot
- A webhook path for custom workflows
- Automation options with tools such as n8n
Prepare the information first.
Start with relevant companies and people in Event Intelligence. Use Contact Enrichment when you need available contact details before the handoff.
The fields and actions available depend on the connection you configure.
Which CRM has a native integration?
HubSpot is supported as a native integration.
Can I connect other tools?
Yes. Webhooks and automation tools such as n8n provide a route to additional tools. These routes are distinct from native integrations.
What should I check before using a workflow?
Confirm the supported action, available fields and receiving tool configuration, then test the handoff with a small sample.
